Explore the Best of Frieze London & Frieze Masters With Our Guided Tours
Discover new artists and uncover hidden gems at the fairs
Discover new artists and uncover hidden gems at the fairs
Discover fascinating highlights or explore emerging trends at the fairs with our guided tours. For a more tailored and private experience, join the Curated or Collectors' tours.
We have a limited number of tours available, so early booking is recommended. Please note, tour tickets do not include admission to the fair. Admission tickets must be bought separately.
FRIEZE MASTERS TOURS
HIGHLIGHTS TOUR
Get an overview of the fair including the most talked about artworks and a focus on established artists and big-name galleries. This tour also includes an introduction to the special sections and lasts approximately 45 minutes.
Price: £16 student / £20 adult. Booking fees apply.
CURATED TOUR
The curated tour provides a private, more tailored experience for individuals or groups of up to 8 people. From Old Masters to luminaries of the 20th century, for both corporate visits and individual interest, this tour is specifically created to cover all your requirements. It should be of special interest to anyone also interested in beginning an art collection and can include introductions to galleries. This tour lasts approximately 45 minutes.
Price: £60 per person (with a minimum of 4 people) OR £375 for a group of up to 8 people. Booking fees apply.
COLLECTORS’ TOUR
An exclusive opportunity for those interested in collecting art to explore the fair accompanied by an independent art specialist. With personal introductions to galleries, each tour lasts approximately 2 hours and is curated with your interests and budget in mind. This comes with a prior conversation to assess your objectives.
Price: £450 per group of up to 2 people. Booking fees apply.
To book, head over to our tickets page, select the fair you would like to explore, as well as your preferred date and time and click on the Tours tab. Please note that tour tickets do not include admission to the fair. To gain entry to the fair, admission tickets must be bought separately.
FRIEZE LONDON TOURS
HIGHLIGHTS TOUR
Get an overview of the fair including the most talked about artworks and a focus on established artists and big-name galleries. This tour also provides a deeper insight into the curated sections and lasts approximately 45 minutes.
Price: £16 student / £20 adult. Booking fees apply.
EMERGING TRENDS TOUR
Who are the up-and-coming stars of the contemporary art world? This tour will provide you with an introduction to Frieze along with a special focus on the artists and young galleries in the curated Focus section. This tour lasts approximately 45 minutes.
Price: £16 student / £20 adult. Booking fees apply.
CURATED TOUR
The curated tour provides a private, more tailored experience for individuals or groups of up to 8 people. From photography to the Millennial market, family-friendly to Asian art, for both corporate visits and individual interest, this tour is specifically created to cover all your requirements. It should be of special interest to anyone also interested in beginning an art collection. This tour lasts approximately 45 minutes.
Price: £60 per person (with a minimum of 4 people) OR £375 for a group of up to 8 people. Booking fees apply.
COLLECTORS’ TOUR
An exclusive opportunity for those interested in collecting art to explore the fair accompanied by an independent art specialist. With personal introductions to galleries, each tour lasts approximately 2 hours and is curated with your interests and budget in mind. This comes with a prior conversation to assess your objectives.
Price: £450 per group of up to 2 people. Booking fees apply.
To book, head over to our tickets page, select the fair you would like to explore, as well as your preferred date and time and click on the Tours tab. Please note that tour tickets do not include admission to the fair. To gain entry to the fair, admission tickets must be bought separately.
