in Frieze New York , News | 10 MAY 22

Pedro Reyes’s 'ZERO NUKES' at Frieze New York 2022

The installations at The Shed aim to inform on nuclear risk, calling for global nuclear disarmament

in Frieze New York , News | 10 MAY 22

Pedro Reyes will install ZERO NUKES at Frieze New York on Levels 2 and 4 inside The Shed. These projects will be displayed in conjunction with Reyes’ presentation of Amnesia Atómica happening in Times Square from May 17-24, 2022, which aims to educate the public on nuclear risk, climate change, and disruptive technologies. 

Pedro Reyes, Amnesia Atómica, 2020. A sculpture of an atomic mushroom cloud.
Pedro Reyes, Amnesia Atómica, 2020. ©Pedro Reyes

ZERO NUKES is a campaign calling for a full world-wide nuclear disarmament. Commissioned by the Bulletin of Atomic Scientists, the campaign is envisioned to support organizations dedicated to the prohibition of nuclear weapons.

The communications strategy ZERO NUKES focuses on the ‘zero’ as a graphic, visual and conceptual element common to all languages. The structure of the campaign aims to convey a symbol of global unity for a single non-controversial cause: to avoid the destruction of all life on earth.

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Main image: Pedro Reyes, Protest and Survive (urgent series) (detail), 2020. ©Pedro Reyes