Dobel

Maestro Dobel^® Tequila, creator of the world’s first Cristalino, returns as the Official Tequila of Frieze LA for the fourth consecutive year, partnering with local artists and organizations to support the LA community. 

Step into the Dobel Tequila Lounge, a space celebrating art, craftsmanship and community at the direction of Alejandra Martinez and in collaboration with LA-based figurative sculptor Roberto Benavidez. Inside the lounge, fairgoers will be treated to an exclusive preview of “Dobel Atelier Animales Endemicos” — the third annual release of limited-edition hand-painted Extra Añejo bottles, created in homage of traditional Mexican craftsmen, techniques, and native wildlife of Mexico. 

In addition to enjoying neat serves of Dobel’s premium tequilas, such as Dobel Atelier and Dobel 50 Cristalino, guests can indulge in a variety of smooth and expertly crafted Dobel Tequila cocktails, ranging from the brand’s signature Black Diamond Margarita to indulgent Espresso Martinis. 

In response to the devastating LA fires, every Dobel cocktail supports World Central Kitchen.

About Dobel Tequila: Maestro Dobel® Tequila was born from 11 generations of tequila mastery in Jalisco, Mexico in 2003 and introduced to the American market in 2008. With deep respect for legacy, founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is a modern expression of tequila, with a heritage and refined craft that spans over 250 years. Maestro Dobel is an innovator in the category – having introduced to the global market the first Cristalino tequila with Dobel Diamante, the first smoked tequila with Dobel Humito and the first Pechuga tequila with Dobel Pavito – and has produced a range of some of the finest and smoothest tequilas. 

Visit www.maestrodobel.com or follow @dobeltequila

Maestro Dobel® Tequila. 40% Alc. /Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2025 Proximo, Jersey City, NJ. Please enjoy responsibly.