FAQs | Frieze London
When is Frieze London 2021?
In 2021, Frieze London will coincide with Frieze Masters and open to the public from 15-17 October. Two invitation-only preview days will be held on Wednesday 13 and Thursday 14 October.
How many people attend the fair and who are they?
Each year, for the last six years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
How do I get a ticket for the fair?
In order to ensure the best experience for all visitors, tickets are limited. Buy your tickets in advance to save money and guarantee entry, particularly at the weekend. Tickets will be released in July.
What is the relationship between Frieze Masters and Frieze London?
Frieze London coincides with and is within walking distance of Frieze Masters in The Regent’s Park. Frieze London is one of the only fairs to focus only on contemporary art whilst Frieze Masters gives a unique view on the relationship between historical art and contemporary practice. Frieze Masters shows work made before the year 2000 whereas Frieze London presents work created mainly post-2000. Victoria Siddall is the Director of Frieze Masters and Frieze London with artistic direction from Eva Langret for Frieze London and with artistic direction from Nathan Clements-Gillespie for Frieze Masters.
What makes Frieze London different from other art fairs?
Frieze London is one of the few fairs to focus only on contemporary art and living artists. The fair’s exhibiting galleries represent some of the most exciting artists working today, from the emerging to the iconic; and a team of world-leading independent curators advise on feature sections, making possible performance-based work and ambitious presentations by emerging galleries. The fair’s focus on living artists and innovative practice is also evident in Frieze Talks, which is curated by frieze magazine editors. Unlike most other fairs, Frieze takes place at the heart of its host city, forming part of London’s vibrant cultural fabric and international art scene.
Who are the Frieze London architects?
London-based creative design consultancy Universal Design Studio have been the appointed architectural team for Frieze London since 2014. From 2011–2013 London-based architectural studio Carmody Groarke were the Frieze London architects. Carmody Groarke were recipients of the prestigious Building Design UK Young Architect of the Year (YAYA) in 2007, the practice won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.
What are the annual sales figures?
Frieze London released sales figures following the first three fairs. However, the Directors came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006, the fair has not released sales figures. Whilst the fair is a commercial venture, the fair equally relies on the relationships with collectors and curators made by participating galleries at the fair.
How are the galleries selected for the fair?
Around 500 galleries apply each year for the fair. Each year, the application form is posted on the website in December, the application deadline is in January and the selection is made in April. The selection is made by a committee of gallerists who participate in the fair; the fair Directors chair the meeting but do not vote.
Who is on the committee?
The 2021 Selection Committee is:
Stefan Benchoam, Proyectos Ultravioleta, Guatemala City
Michael Callies, dépendance, Brussels
Pauline Daly, Sadie Coles HQ, London
Stephen Friedman, Stephen Friedman Gallery, London
Alexander Gray Associates, New York and Germantown, NY
Esther Schipper, Esther Schipper, Berlin
Nicky Verber, Herald St, London
The Focus Selection Committee members are:
Edouard Malingue, Edouard Malingue Gallery, Hong Kong
Angelina Volk, Emalin, London
What are the sections in the fair?
The fair includes the main section and Focus with more to be announced for 2021.
What is the main section?
Exhibitors in the main section are commercial galleries of any age, representing an international programme of artists.
What is Focus?
Focus is a section for galleries showing emerging artists, made up of solo and group stand proposals, specifically conceived for the fair. The section has a flexible fee and application structure taking into account the needs of emerging galleries.
What is the Reading Room?
The Reading Room is a space for visitors to browse and buy a curated selection of the world’s best arts and lifestyle publications.
What is Frieze Talks?
Frieze Talks is a daily programme of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists.
What is Frieze Sculpture?
Frieze Sculpture is located in The Regent’s Park’s English Gardens at the south end of The Broadwalk, connecting Frieze London and Frieze Masters. Clare Lilley, Director of Programme at Yorkshire Sculpture Park, will again select and place the works in Frieze Sculpture 2021. Frieze Sculpture will open in September and enjoy a two-month display until the end of October.
Does Frieze produce any publications to accompany the fair?
Launched in 2015, Frieze Week magazine celebrates the richness of the fairs, as well as the simultaneous surge of cultural events that take place across the city. The magazine is available for free at Frieze London and Frieze Masters.
How do I get to the fair?
Frieze London is located in the south of The Regent’s Park with the entrance off Park Square West. The postcode is NW1 4NR. Frieze Masters is approximately 15 minutes walk from Frieze London. Tube Frieze London is less than five minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street tube stations are also close by. Buses: 2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2.
Bike racks are provided within the park. The nearest docking stations for Transport for London’s cycle hire scheme are located next the tennis courts in Regent’s Park, towards Baker Street on Marylebone Road, next to Great Portland Street Underground station or on Albany street.
There are a limited number of Pay and Display parking spaces in the park. Car parking is free on the Inner and Outer Circles after 6.30pm. Public transport is very convenient for the fair and we recommend you use it where possible.
Frieze London is outside the central London congestion charging zone. For further information about the boundaries of the zone and how it may affect your journey, please visit http://www.cclondon.com or call 0845 900 1234. Coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.
Can I get a combined ticket for Frieze London and Frieze Masters?
A limited number of combined tickets for Frieze London and Frieze Masters are released every year.
If I cannot get to London for Frieze London is there any part of it that I can still enjoy?
frieze.com offers podcasts of all Frieze Talks as well as videos and recordings. Frieze also publishes a comprehensive guide to contemporary art and cultural activities in Frieze Week magazine, which is available from mid-September each year and can be ordered online. For updates on Frieze London 2021, follow @friezeartfair on Instagram and Twitter, like us on Facebook and sign up to the Frieze email.