FAQs | Frieze London

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When is Frieze London 2021?
In 2021, Frieze London will coincide with Frieze Masters and open to the public from 14-17 October. The invitation-only preview day will be held on Wednesday 13 October.

How do I get a ticket for the fair?
Book your early bird tickets to Frieze London and Frieze Masters and save up to £40 off full-price tickets. Tickets are only available online and will not be available for purchase at the door.

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Can I get a combined ticket for Frieze London and Frieze Masters?
A limited number of combined tickets for Frieze London and Frieze Masters are released every year. If you have a combined ticket, please ensure you visit each fair according to the order listed on your tickets.

How should I prepare for my visit?/What are Frieze's COVID-19 Guidelines and Requirements?
To make sure everyone feels safe and comfortable, please follow the COVID-19 guidelines below. Since national and international guidance can change, Frieze reserves the right to modify the required documents and protocols in accordance with applicable laws, rules, regulations, ordinances and guidelines. Any changes will be communicated directly to all ticket holders.

  • To enable social distancing and minimise queue times, entry times are offered as 30-minute time slots - please adhere to the time on your ticket for ease of entry.
  • Tickets are timed to allow you to enjoy up to three hours at the fair. There is strictly no re-admission.
    ◦ Proof from a certified provider of a negative PCR test result obtained no more than 72 hours ahead of your visit,
    ◦ Or proof from a certified provider of a negative Rapid Antigen (Lateral Flow test) test result obtained no more than 48 hours ahead,
    ◦ Or proof of full vaccination obtained 14 days or more ahead of your visit. Anyone that has not completed a full vaccination course or has completed a course in less than 14 days will still need to test and provide proof from a certified provider as detailed above.
    ◦ Appropriate ID matching the name on the test result or vaccination proof.
  • Face masks and social distancing are required for all visitors, including children aged 11 and up.
  • There is no bag drop facility at the fair, and only very limited space for coats in the cloakroom. We strongly recommend bringing minimal personal belongings to the fair.
  • If you feel unwell before your visit, please get in touch with us as soon as possible on frieze.seetickets.com/customerservice.

Do ticket buyers need to check in on the NHS app?
All guests are encouraged to use the NHS QR check in for track and trace purposes. Check in points will be located at the main entrances of each fair along with all dining areas, lounges and event spaces.

What is your advice for ticket buyers who have COVID-19 symptoms / a positive test result – will you refund them if they are unable to attend?   
Anyone who is symptomatic or has a positive test result should remain at home and get in touch with us as soon as possible and before their visit, on frieze.seetickets.com/customerservice with their booking reference number.

Child policy 
All children aged 2 and over need a valid admission ticket to enter the fair and must be accompanied by an adult at all times. Babes in arms are admitted free of charge. 
All children aged 11 and over are required to show proof of a negative test and appropriate ID matching the name on the test result as per our COVID-19 guidelines, and will be required to wear a face covering at all times. Children under the age of 11 are exempt from testing and face covering requirements. 

I have another ticket related question
For any ticket related enquiries, please get in touch with us at frieze.seetickets.com/customerservice  with your booking reference number for further assistance. 

What are fair opening and closing times? 
Entry to the fair is date and time specific. You will only be allowed to enter on the specific date and time listed on your tickets. To enable social distancing, entry times are offered as 30-minute time slots – please adhere to the time on your ticket for ease of entry. If you have a combined ticket, please ensure you visit each fair according to the order listed on your tickets.
Tickets are timed to allow you to enjoy three hours at the fair. There is strictly no re-admission.  

Can I bring a bag into the fair? Is there a cloakroom? 
In the interest of reducing handled items on site, there is no bag drop facility at the fair. We strongly request that you do not bring any large bags. All backpacks, suitcases and large items bigger than a handbag or a laptop bag, are not permitted inside the fairs.  
Space for coats in the cloakroom is extremely limited. To avoid disappointment, we strongly recommend you bring minimal personal belongings to the venue.  

How many people attend the fair and who are they?
Each year, for the last six years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.

What is the relationship between Frieze Masters and Frieze London?
Frieze London coincides with and is within walking distance of Frieze Masters in The Regent’s Park. Frieze London is one of the only fairs to focus only on contemporary art whilst Frieze Masters gives a unique view on the relationship between historical art and contemporary practice. Frieze Masters shows work made before the year 2000 whereas Frieze London presents work created mainly post-2000. Eva Langret is the Artistic Director of Frieze London and Nathan Clements-Gillespie is the Artistic Director for Frieze Masters.

What makes Frieze London different from other art fairs?
Frieze London is one of the few fairs to focus only on contemporary art and living artists. The fair’s exhibiting galleries represent some of the most exciting artists working today, from the emerging to the iconic; and a team of world-leading independent curators advise on feature sections, making possible performance-based work and ambitious presentations by emerging galleries. The fair’s focus on living artists and innovative practice is also evident in Frieze Talks. Unlike most other fairs, Frieze takes place at the heart of its host city, forming part of London’s vibrant cultural fabric and international art scene. 

Who are the Frieze London architects?
London-based creative design consultancy Universal Design Studio have been the appointed architectural team for Frieze London since 2014. From 2011–2013 London-based architectural studio Carmody Groarke were the Frieze London architects. Carmody Groarke were recipients of the prestigious Building Design UK Young Architect of the Year (YAYA) in 2007, the practice won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.

What are the annual sales figures?
Frieze London released sales figures following the first three fairs. However, the Directors came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006, the fair has not released sales figures. Whilst the fair is a commercial venture, the fair equally relies on the relationships with collectors and curators made by participating galleries at the fair.

How are the galleries selected for the fair?
Around 500 galleries apply each year for the fair. Each year, the application form is posted on the website in December, the application deadline is in January and the selection is made in April. The selection is made by a committee of gallerists who participate in the fair; the fair Directors chair the meeting but do not vote.

Who is on the committee?
The 2021 Selection Committee is:
Stefan Benchoam, Proyectos Ultravioleta, Guatemala City
Michael Callies, dépendance, Brussels
Pauline Daly, Sadie Coles HQ, London
Stephen Friedman, Stephen Friedman Gallery, London
Alexander Gray Associates, New York and Germantown, NY
Esther Schipper, Esther Schipper, Berlin
Nicky Verber, Herald St, London

The Focus Selection Committee members are:
Edouard Malingue, Edouard Malingue Gallery, Hong Kong
Angelina Volk, Emalin, London

What are the sections in the fair?
The fair includes the main section and Focus. The 2021 edition will also introduce two new sections: 
Unworlding and Editions.

What is the main section?
Exhibitors in the main section are commercial galleries of any age, representing an international programme of artists.

What is Focus?
Focus is a section for galleries showing emerging artists, made up of solo and group stand proposals, specifically conceived for the fair. The section has a flexible fee and application structure taking into account the needs of emerging galleries.

What is Unworlding?
Unworlding, curated by Cédric Fauq (Curator, Palais de Tokyo, and incoming Chief Curator, CAPC musée d’art contemporain de Bordeaux) will feature a selection of international artists whose practices are centred around the idea of the undoing of the world as we know it. Unworlding will extend across the fair and include a major work by Nora Turato (Galerie Gregor Staiger), a video installation by Ndayé Kouagou (Nir Altman) and a monumental piece by Natacha Donzé (Parliament), amongst others.

What is Editions?
This year’s fair also sees the addition of Editions, a new section showcasing the world’s leading publishers of editioned works and multiples by today’s most renowned contemporary artists including Paula Rego (Cristea Roberts Gallery), Yinka Shonibare (Cristea Roberts Gallery), Georg Baselitz (Knust Kunz Gallery Editions), Do Ho Suh (STPI), Julie Mehretu (Borch Editions), Frank Bowling (Paragon) and more.

What is the Reading Room?
The Reading Room is a space for visitors to browse and buy a curated selection of the world’s best arts and lifestyle publications.

What is Frieze Talks?
Frieze Talks is a daily programme of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists. Jeppe Ugelvig (Independent Curator) will oversee the 2021 Frieze London Talks programme, focused on artistic collaboration and economies of exchange. The programme taps into new and long-time relationships between artists and creatives to reflect on art within and across disciplines. Talks will take place both online and in-person at Frieze’s No. 9 Cork Street.

What is Frieze Sculpture?
Frieze Sculpture is located in The Regent’s Park’s English Gardens at the south end of The Broadwalk, connecting Frieze London and Frieze Masters. Clare Lilley, Director of Programme at Yorkshire Sculpture Park, will again select and place the works in Frieze Sculpture 2021. Frieze Sculpture will open on 14 September and enjoy a two-month display until 31 October. Find out all latest news here.

What is LIVE?
This year’s LIVE programme is curated by Languid Hands, a London-based artistic and curatorial collaboration between Rabz Lansiquot, filmmaker, programmer and DJ, and Imani Robinson, interdisciplinary writer, editor and live artist. The duo have been curatorial fellows at Cubitt Artists since 2020, presenting ‘No Real Closure’, a platform for experimentation and development of Black artistic practice across exhibitions, moving image, text, performance and public programming. Their Live programme extends this method of inquiry with performances exploring liminal space, embodiment, transformation and grief. The line-up is set to include work by Rebecca Bellantoni, Ebun Sodipo and Ashley Holmes. The programme and will be hosted online at Frieze.com from 13 October. 

Previous curators of LIVE have been Victor Wang (2020) and Diana Campbell Betancourt (2019).

Does Frieze produce any publications to accompany the fair?
Launched in 2015, Frieze Week magazine celebrates the richness of the fairs, as well as the simultaneous surge of cultural events that take place across the city. The magazine is available for free at Frieze London and Frieze Masters.

How do I get to the fair?
Frieze London is located in the south of The Regent’s Park with the entrance off Park Square West. The postcode is NW1 4NR. Frieze Masters is approximately 15 minutes walk from Frieze London. Tube Frieze London is less than five minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street tube stations are also close by.
Buses: 2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2. 
Bike: Bike racks are provided within the park. The nearest docking stations for Transport for London’s cycle hire scheme are located next the tennis courts in Regent’s Park, towards Baker Street on Marylebone Road, next to Great Portland Street Underground station or on Albany street.
Car Parking: There are a limited number of Pay and Display parking spaces in the park. Car parking is free on the Inner and Outer Circles after 6.30pm. Public transport is very convenient for the fair and we recommend you use it where possible.
Frieze London is outside the central London congestion charging zone. For further information about the boundaries of the zone and how it may affect your journey, please visit http://www.cclondon.com or call 0845 900 1234. Coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

How far are Frieze Masters and Frieze London from each other?
The fairs are approximately 15 minutes walk from each other.

If I cannot get to London for Frieze London is there any part of it that I can still enjoy?
Those who are unable to travel to the fair can still experience it online on Frieze Viewing Room, which will open from 13-17 October. Additionally, frieze.com offers a selection of fair articles, videos and recordings. Frieze also publishes a comprehensive guide to contemporary art and cultural activities in Frieze Week magazine, which is available from mid-September each year. For updates on Frieze London 2021, follow @friezeofficial on Instagram and Twitter, like us on Facebook and sign up to the Frieze newsletter.