Frieze Seoul
September 6-9, 2023

Visitor Information

Browse through key visitor information with the quick links below:  









Opening Hours
Frieze Seoul takes place from September 6-9, 2023. The first Preview day, which is invitation-only, will be held on Wednesday, September 6, 2023. The fair will open to the public from 1pm on Thursday, September 7, 2023. 

  • Wednesday, September 6 (invitation only): 1pm – 8pm 
  • Thursday and Friday, September 7-8: 11am-7:30pm (Last entry to the fair is 7pm) 
  • Saturday, September 9: 11am -6pm (Last entry to the fair is 5:30pm)

Please adhere to the date and time stated on your ticket or pass for ease of entry. Last admission is 30 minutes prior to closing time. Latecomers will not be admitted into the Fair. 

Early bird tickets will go on sale soon. 

Getting There
Frieze Seoul is located at COEX, 513 Yeongdong-daero, Gangnam-gu, 06164, Seoul. The fair will be held inside Hall C and D. Kiaf SEOUL will take place at Hall A, B and the Grand Ballroom. We advise visitors to use the North Gate and West Gate entrances.

Please visit the COEX website for detailed travel routes for getting to the fair. Please see below for suggested routes: 

Take line no.7 to Cheongdam Station, EXIT 2; or line no.9 to Bongeunsa Station, EXIT 1,6,7; or Line no.2 to Samseong Station, EXIT 5,6. 

We recommend the following routes by car: 

From Gangnam station
- Take Teheran Road to Samseong dong
- Turn left in front of Hyundai Department Store at Samseong Station intersection
- Access the parking lot 500m ahead in the basement or rooftop through GATE3 on the right side 

Map of car routes from Gangnam station

From Daechi-Dong
- Take Yeongdongdaero to Yeongdongdaegyo Bridge and make a u-turn at Coex intersection, access the underground parking lot
- Turn left at Samseong Station intersection and turn right at Hyundai Department Store
- Access the parking lot in the basement or rooftop through GATE3 on the right side 200m ahead   

Map of car routes from Daechi-Dong

From Yeongdongdaegyo bridge
- After crossing Yeongdongdaegyo Bridge, go straight at Kyunggi High school and Cheongdam Sation intersection
- Turn right at Coex intersection and make a u-turn at Bongeunsa Temple intersection, access the underground parking lot through GATE4(North)

Map of car routes from Yeongdongdaegyo bridge

Stop at 23191 Station: Blue Bus – 342, Yellow Bus, District Bus, Green Bus – 3411, 3412, Airport Bus – Gangnam Late-night Route, Express Bus 

Please see below for bicycle stations available near the venue: 

Map of bicycle routes to Frieze Seoul

Fair Map 
The fair map will be available soon. 

Bag and Item Restrictions
Please note that large bags (including, but not limited to, suitcases, backpacks, folding bicycles, scooters) or any large items bigger than a handbag or laptop bag will not be permitted into the fair. 

Visitors are welcome to use the bag drop facility located at the fair. The coat check opens half an hour before the fair opens and closes half an hour after the close of the fair. Space for coats in the coat check is extremely limited, and offered on a first-come, first-served basis. We request that where possible visitors keep their belongings with them. Visitors are also welcome to use paid-for cabinets located on the first floor at COEX, near Hall A and B. Please note that cabinets are extremely limited. 

Visitors must not bring any of the following items into the venue: food, drink, glass, sharp items, drones, laser pens, and Frieze reserves the right to confiscate any such item(s) from any person entering or at the venue. You will not be allowed to bring any glass bottles of any kind into the fair. In addition, no flowers or bouquets can be brought into the fair. Visitors arriving with such items will be refused entry. 

No unauthorized artwork may be brought into the fair. Please do not touch exhibited artworks.  

No unauthorized performances can take place at the fair. 

Travel and Fair Entry Guidance 
Please see our travel and fair entry guidance here

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