Privacy Notice
If you are in the United States, please see our US Privacy Policy.
If you are in Korea, please see our Korea Privacy Policy.
This notice describes how we use your personal information.
For more information about the Frieze Cookie Policy click here
For more information about the Frieze Terms of Use click here
Effective Date: 1st July 2025
FRIEZE PRIVACY POLICY
WHO WE ARE
We are Frieze, which includes Frieze Publishing, Ltd. and affiliated companies. We are also part of Endeavor and may share data with its affiliated entities (“Endeavor”).
Like any company, we use a variety of third-party businesses and partners to market and provide our Services to you. Some of those companies are part of Endeavor and some are third parties that we partner with to support our operations so we can provide the best experience to you.
WHAT THIS PRIVACY POLICY IS ABOUT
This Privacy Policy describes how we use the data (which may include your personal information) we collect from you through our digital properties (“Site”), when you buy a ticket or other merchandise from us online, when you subscribe as a member, when you view or interact with Frieze content on our online channels, when you attend our events in person, and when you otherwise interact with Frieze, including our social media, marketing, contests, sweepstakes, and surveys (collectively our “Services”).
The terms 'Personal Data' and 'Personal Information' shall have the meanings assigned to them under the data protection and privacy laws governing your relationship with us or applicable to your jurisdiction.
HOW WE COLLECT INFORMATION ABOUT YOU
Directly From You
You may provide us with personal information in a number of ways, such as when you:
• Communicate with us by e-mail or phone
• Subscribe to e-mails and/or newsletters
• Report a problem or request support for any of our Services
• Buy a ticket or merchandise from us online
• Interact with our social media accounts
• Participate in our contests, promotions, sweepstakes, or surveys
• Subscribe to Frieze content online including using any of our online social media channels, official video, or streaming partners
• Attend an event (e.g., ticket scanning, CCTV, and other on location interactions you may have with us
Information We Collect From Other Sources
We work closely with third parties (for example, technical service providers, ticketing providers, promotions companies, advertising networks, analytics providers, and search information providers) and may receive information about you from them. Depending on the relationship and activity, they will provide us with certain information that will help us understand how you interact with Frieze Services so we can tailor our marketing and provide better, more personalized Services to you. In some cases, third parties also provide us with information that helps us keep track of transactions, address technical or logistical issues, prevent fraud, or keep our community safe from security threats.
We may also receive and display information and content which you make publicly available on your social media account when you use social media logins for our Services or interact with any of our content (such as contests).
Some of our key partners, who we receive data from and may share some data with include:
• Event partners and sponsors, who we work with to host events
• Media and digital content partners, who we partner with to share exclusive content of events
• E-commerce platforms and services, which provide merchandise to fans around the world
• Ticket sellers around the world who sell tickets to Frieze events
• Venues which host Frieze events and provide various marketing, advertising, customer support, and security services related to Frieze events
We may also receive and display information and content which you make publicly available on your social media account, such as when you post using one of our promoted hashtags.
INFORMATION WE COLLECT AND HOW WE USE IT
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Categories of personal information collected |
Categories of sources from which personal information is collected |
Business or commercial purposes for collection, use, and sharing |
Categories of third parties with whom some or all the of personal may be shared |
We use this information because (Legal Basis) |
|
Personal and online identifiers (such as first and last name, email address, phone number, usernames, or unique online identifiers) |
Directly from you
The Armory Show
EXPO CHICAGO
Endeavor
Marketing partners |
To provide and improve the Services
Personalization of the Services
Customer support
Marketing and targeted advertising
Security and fraud prevention |
The Armory Show
EXPO CHICAGO
Endeavor
Marketing sponsors and partners
Ad networks
E-Commerce vendors
Analytics services |
You have consented to its use
It is necessary to enter into or perform our contract with you We have a legitimate interest to understand how customers use our products and services, ensure personalization of offers, and research customer behavior
|
|
Financial Account Information (such as credit card numbers, bank account information, Paypal account information) |
Directly from you
Payment providers
E-Commerce vendors |
To provide the Services
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E-Commerce vendors
|
You have consented to its use
It is necessary to enter into or perform our contract with you
It is necessary to comply with legal or regulatory requirements |
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Customer Profile Information (such as race, gender, age range, income range, ad demographics) |
Directly from you
|
To provide and improve the Services
|
The Armory Show
EXPO CHICAGO
Endeavor
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You have consented to its use
We have a legitimate interest to understand how customers use our products and services, ensure personalization of offers, and research customer behavior
|
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Transactional Information |
Directly from you
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To Provide and improve the Services
|
The Armory Show
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You have consented to its use
We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites, and research and analyze customer behavior
|
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Communications with you (such as customer support messages, emails, social media posts) |
Directly from You
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To provide and improve the Services
|
The Armory Show
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You have consented to its use
We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites, and research and analyze customer behavior |
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Online Activity Information (such as browsing history, search history, video viewing history, interactions with a website, email, application, or advertisement) |
Directly from You
Third party data providers |
To provide and improve the Services
|
The Armory Show
EXPO CHICAGO
Endeavor
|
You have consented to its use We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites, and research and analyze customer behavior
|
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Non-Precise Geolocation information (such as zip or area code, state, country) |
Directly from you
Marketing sponsors
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To provide and improve the Services to you
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The Armory Show
EXPO CHICAGO
Endeavor
|
You have consented to its use
We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites
|
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Precise Geolocation (such as full address or specific location while at an event) |
Directly from you Marketing sponsors Technology service providers |
To provide and improve the Services to you Personalization of the Services Direct marketing |
The Armory Show Ad networks Technology service providers Marketing sponsors
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You have consented to its use
We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites
|
|
Sensory information (such as audio, electronic, visual, or similar information) |
Directly from you (such as when you interact with certain apps at our events) Technology service providers (such as apps and third-party analytics platforms activating services at our events) |
To provide and improve the Services
|
The Armory Show
|
You have consented to its use
We have a legitimate interest to understand and improve how customers use our products/services, apps, and websites
|
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Inferences drawn from the above information about your predicted characteristics and preferences |
The Armory Show
EXPO CHICAGO
Endeavor
|
To provide and improve the Services
|
The Armory Show
EXPO CHICAGO
Endeavor
Analytics companies |
We have a legitimate interest to understand how customers use our products and services, ensure personalization of offers, and research and analyze customer behavior
|
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Other information about you that is linked to the personal information above |
Directly from you The Armory Show
EXPO CHICAGO
Endeavor
|
To provide and improve the Services
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The Armory Show
EXPO CHICAGO
Endeavor
|
We have a legitimate interest to understand how customers use our products and services, ensure personalization of offers, and research and analyze customer behavior
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We may also use the information we have about you:
• as necessary if we believe there has been a breach of the Terms of Use or the rights of any third party, or
• to comply with legal and regulatory requirements
We combine information we receive from other sources with information you give to us and information we collect about you. We use this combined information for the purposes set out above.
DISCLOSURE OF PERSONAL INFORMATION
We share your data with third parties, including event sponsors and other Frieze affiliates, and the other categories of partners as listed above. Some of these disclosures of data may constitute a sale of data under some data privacy laws. Accordingly, we offer the option for you to opt out of the sale of your personal information, as further set forth below.
We may share your personal information with Endeavor and with selected third parties including:
• business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you in order to provide you with a product or service;
• business partners, suppliers and sub-contractors to provide you with information about promotions and offers;
• advertisers, advertising networks and social networks that require the data to select and serve relevant advertisements to you and, in some cases, to others. For more information on how we use personal information for targeted advertising, see below; and
• analytics and search engine providers that assist us in the improvement and optimization of the Service.
We may disclose your personal information to third parties:
• If we enter into negotiations to buy, sell, or merge with any business or assets, or if we enter into bankruptcy, reorganization, or receivership, in which case we may disclose your personal information to the prospective or eventual seller or buyer of such business or assets;
• if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in the event of an emergency, or in order to enforce or apply our Terms of Use and other agreements, or to protect the rights, property, or safety of Frieze,, Endeavor, our customers, clients or others; and
• to any other third party not covered in this policy with your prior consent.
EVENTS
Frieze brings the world’s leading international contemporary and modern art galleries to its fair each year and consists of events throughout the week. Some of these events are owned by Frieze or an Endeavor affiliate. Other events are produced by us working with one or more partners, and some are owned by one or more of our partners. Where an event includes a named sponsor, Frieze or its affiliates may share some marketing and other information about you with that sponsor so that you can attend or participate in the event. Where we are managing the event that is owned by someone else, your data may be collected and used by us to host the event and to market other Frieze or Endeavor content to you, and we will also share that data with the owner of the event.
MARKETING AND ADVERTISING
Targeted Advertising
We use your personal information to tailor our marketing and advertising efforts. To do this, we provide your information to third party advertising networks (such as Google DoubleClick) and social media companies (such as Facebook). When we provide data to agencies, ad networks, and other parties for targeted advertising, we do not provide them with your name, financial information, or any sensitive information (such as a government ID or date of birth, if we have collected that). We use online identifiers such as email, cookie ids, and device identifiers to help us provide targeted advertising to you and others like you. We may also use aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to display advertisements to target audiences.
To opt out of targeted advertising, you may use the following links provided by third parties that manage opt outs for some ad networks:
http://preferences-mgr.truste.com,
http://www.networkadvertising.org/managing/opt_out.asp
http://www.aboutads.info/
https://policies.google.com/privacy/partners
Email Marketing
We also add you to our mailing lists for email communications from Frieze and our partners, including Frieze, and more broadly Endeavor, when you sign up for our mailing lists, purchase a ticket or our merchandise, or subscribe to our content online. If you provide us with your email address to receive communications, you can opt out at any time by using the unsubscribe links at the bottom of our emails.
Mobile Notifications
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
SOCIAL SHARING
You may be able to use social sharing features and other integrated tools on the Site such as the Facebook "Like" button. These features and tools may permit you to share actions you take on our Service with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the service that provides the social sharing feature. Please remember, though, that use of the information you share on social media sites will be governed by the privacy policies of the social media provider, and we are not responsible for how they treat the information.
COOKIES AND OTHER TECHNOLOGIES
We may collect data about your use of the Services through web server logs, cookies, and tracking pixels. Web server logs store website activity, while cookies are small text files placed on your device to: (i) recognize your device, (ii) store preferences, (iii) track visited pages, (iv) enhance user experience, (v) perform analytics, and (vi) assist with security.
Tracking pixels (also known as web beacons or clear GIFs) are embedded in websites, ads, and emails to track usage, measure ad effectiveness, and access cookies. We may also use these technologies to collect device-related data, including IP addresses, browser details, operating systems, internet service providers, unique device identifiers, and browsing or video viewing history before and after visiting the Services. We or third parties may place cookies on your browser to deliver customized content, offers, and advertisements. These cookies may be linked to demographic or voluntarily provided data (e.g., email) and shared with vendors for targeted advertising.
Frieze generally treats data we collect using these cookies and similar technologies as non-personal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data in those regions. In addition, Frieze sometimes combines non-personal data collected from these technologies with other personal data Frieze holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.
Depending on your jurisdiction you may have the ability to opt-in or out of cookies by interacting with the Cookie Banner on our Site. For more information, please see our Cookie Notice and the “Opting Out of The Sale or Sharing of Your Personal Information” section below.
Regardless of your jurisdiction, you can adjust your browser settings to receive cookie notifications or block cookies entirely. Refer to your browser’s Help section for details (e.g., Edge, Chrome, Firefox, Safari). Blocking cookies may limit access to certain features.
We work with third parties to serve ads, track anonymized site usage, and provide content-sharing services. These third parties may also use cookies and similar technologies, governed by their own privacy policies.
Global Privacy Controls. We recognize user-initiated opt-out preference signals sent by your web browser, such as the global privacy control (“GPC”), as a valid request to opt-out of the sale and sharing of personal information processed on this website (i.e., through cookies and tracking technologies). For more information about GPC and how to implement it on your browser, please visit globalprivacycontrols.org.
Do Not Track. Please note that certain web browsers may also transmit “do-not-track” signals to the websites with which the user communicates. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we do not alter our practices when the website receives a “do-not-track” signal from a visitor’s browser.
STORAGE AND TRANSFER OF INFORMATION
We operate the Services in and from a number of different jurisdictions.
the information that we collect from you may be transferred to and stored at a destination outside the United Kingdom (UK), including the United States which may not have equivalent data protection laws to those applicable to the UK or European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us, for one of our affiliated companies, or for organizations that function as a service provider to us. To ensure your personal information is properly protected in line with EU and UK data protection laws, the transfer of this information is governed by a contract including Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Government.
CHILDREN
We do not knowingly collect information from children who are under 13 years old. If you are a parent or guardian of a child who is 13-16 years old and using our Services, please send us an email at dataprivacy@IMG.com to opt in to the use of your personal information or request deletion of any personal information we may have collected about the child. If you are a parent or guardian of a child who is under 13 years old and using our Services, please contact us to arrange for deletion of any personal information we may have collected about the child.
Opting Out Of The Sale Of Your Personal Information
Sometimes we share your data with sponsors, vendors, Frieze, Endeavor, and third-party advertising networks. These transfers, which are used to provide you with certain Services and/or to more effectively provide you with personalized Services (including advertising), can be deemed a sale under some data privacy laws.
Depending on your jurisdiction, you may have the right to opt out of the sale of your personal information by clicking on the Do Not Sell My Personal Information link here, or at the bottom of the homepage. You may also call 1-866-983-0571, or email: dataprivacy@img.com.
You will be asked to provide certain information to us in order to exercise this option so we can verify your identity and locate your records with us.
Please note that your decision to opt out of the sale of your personal information may impact the availability and quality of some of the Services provided to you.
PRIVACY INFORMATION FOR CALIFORNIA AND OTHER UNITED STATES RESIDENTS
California and other states require disclosure of additional information regarding privacy practices and privacy rights. Below we provide additional notices about our privacy practices and consumer rights relating to your information.
We describe the categories of information we collect, our business purposes for collecting such information, the sources and uses of such information and the entities with which we disclose such information in the “Information and How We Use It” chart and the “Disclosure of Information” section above.
• Right to Know: You have the right to submit a verifiable request for copies of specific pieces of your personal information;
• Right to Delete: You have the right to submit a verifiable request for the deletion of personal information that you have provided to us. Certain information that we hold about you may not be deleted. We are not permitted to delete information that we need to operate our business, administer our employees, protect our legal obligations and rights, or to provide security for our employees, our systems and our company;
• Right to Correct: You have the right to submit a verifiable request for the correction of inaccurate personal information maintained by us, taking into account the nature of the personal information and the purposes of processing the personal information;
• Right to Opt Out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the disclosure of your personal information for cross-context advertising;
• Right to Limit Processing of Sensitive Personal Information: You have the right to tell us not to process sensitive personal information except for the purpose for which it was originally collected;
• Right Against Automated Decision Making: You have the right to opt-out of certain processes involving automated decision when the decision making is based solely on an automated process without human input;
• Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights; and
• Appeal: Where applicable, you may have the right to appeal actions regarding your privacy request.
Authorized Agent: You may designate an authorized agent to make a request on your behalf. An Authorized Agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.
If you want to exercise any of these rights you can:
Make a request online by using this webform.
Make a request to opt out of the sale or sharing of your data by using the
Do Not Sell or Share form (if you have previously provided Frieze with your contact information).
Make a request by emailing dataprivacy@img.com and specify that your request concerns Frieze.
Make a request by phone at 1-866-983-0571.
PRIVACY INFORMATION FOR INDIVIDUALS IN THE EEA OR UK
Your Privacy Rights and Choices. Applicable data protection laws provide you with specific rights related to your Personal Data (any information relating to an identified or identifiable natural person) that we process. Below, we outline these rights and how you can exercise them.
Access and Rectification: You have the right to access and receive a copy of your Personal Data and require us to rectify any incomplete or inaccurate Personal Data.
Right to Erasure: You have the right to request that we erase all of your Personal Data where certain legal conditions are met, such as when your Personal Data is no longer necessary for the purposes for which it was collected, and we do not need to retain the data information in order to comply with an European Economic Area (EEA) or United Kingdom (UK) legal obligation.
Restrict Processing: You have the right to restrict our processing of your Personal Data under certain circumstances. For example, you can request we restrict our use of your Personal Data if you contest its accuracy, or if the processing of your Personal Data is determined to be unlawful but you do not want it erased.
Data Portability: To the extent the Personal Data you provide us is processed based on your consent or to perform a contract, you have the right to request that we provide you (or a third party at your direction) a copy of all or part of such Personal Data in structured, commonly used and machine-readable format.
Withdrawal of Consent: To the extent that our processing of your Personal Data is based on your consent, you may withdraw your consent at any time, for example by sending us an email to opt-out of marketing messages. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Data.
Objection to Processing: You have the right to object to our processing of your Personal Data where we are relying on our legitimate interests (or those of a third party) to justify our processing, if you have grounds to object based on applicable law. In some cases, we may demonstrate that we have compelling legitimate grounds to process your data that override your rights and freedoms. You have the right to object to our processing of your Personal Data at any time, for any reason or no reason, when we are processing your Personal Data for direct marketing purposes.
If you want to exercise any of these rights you can:
Make a request online by using webform
Make a request via email to: dataprivacy@img.com. Please reference in your communication that your request pertains to Frieze
Make a request by phone at 1-866-983-0571.
For your protection, we may only process requests related to the email address used to send the request and may need to verify your identity. We will comply as soon as reasonably practicable.
Note: We may retain certain information for recordkeeping or to complete transactions initiated before your request.
SECURITY
We use a variety of administrative, physical, and technological solutions, including engaging with qualified cybersecurity companies, to protect your information from unauthorized access, loss, or misuse. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of any information that you transmit on or through the Services or that we otherwise maintain.
LINKS TO THIRD PARTY WEBSITES
Our Services, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others, including our partner networks, retail partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.
UPDATES
Any updates we may make to our Privacy Policy will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Services.
CONTACT
Questions or comments regarding this Privacy Policy should be emailed to dataprivacy@IMG.com.