BMW Open Work

The French artist explains how she realized her BMW Open Work commission LA POTION (EH), a transformative virtual journey staged inside a BMW i5 

The artist’s digital worlds – on show at Frieze for BMW Open Work – use gaming environments to tell stories of male longing in the Magrehbi diaspora

The French artist discusses video games, cars and healing processes ahead of BMW Open Work 2023

 LA POTION (EH) investigates the changing emotional states of young male characters who struggle to freely express their feelings through a new video and playable game conceived for the BMW i5

63/22

At Frieze London, Ray Aggs, Alpha Maid and Joviale activate the guitars named after five female identifying black musicians

Sketched by BMW i7 Designers, the guitars are named after significant Black female musicians associated with the histories of blues and rock and roll

A commission for BMW Open Work, and a concurrent Frieze Week show at London's Chisenhale gallery, reveal an artist deeply involved with perception and reception

63/22 revisits a moment that defined design across automotive and musical technologies

Curator Attilia Fattori Franchini and others reflect on the pioneering collaboration, which has seen a diverse range of commissions, including this year's installation by Madeline Hollander

From the first commission by Olivia Erlanger in 2017 to this year's light installation by Madeline Hollander, BMW Open Work brings together arts, innovation, technology and design

Working with the BMW Group Recycling and Dismantling Centre, Hollander developed an immersive installation with LED headlights choreographed by the sunsets and sunrises across the globe

Madeline Hollander’s BMW Open Work commission utilizes recycled headlights to explore forms of human connectivity

The American artist discusses cycling global clocks, choreography and the importance of collaboration in thinking about alternative energy resources ahead of BMW Open Work 2020

Sunrise/Sunset

Sunrise/Sunset invites viewers to experience unseen global systems of light and traffic patterns

Madeline Hollander's fleet of BMW i3 during Frieze Week

The journey that led to Camille Blatrix’s commission for BMW Open Work 2019

In a new short story, Huw Lemmey responds to the themes of Camille Blatrix’s BMW Open Work project

The French artist explains his relationship to industrial processes and objects, and previews his project at Frieze London this year