in Collaborations , Videos | 09 OCT 20

At the Office with Sir Paul Smith

Marking fifty years of his brand this year, the celebrated designer talks about spending lockdown as the sole occupant of his office - and his plans for the future

in Collaborations , Videos | 09 OCT 20
Join Frieze Become a member to watch this video and gain unlimited access to

To mark the return of Frieze Week to London in a new form, adapted to the wake of the global pandemic, Frieze and Deutsche Bank have produced a series of short video dispatches from artists, curators, collectors and designers, reflecting on how creativity has navigated the difficulties of this year - and how it may develop in the new paradigm.


In the first of this series, icon of British design Sir Paul Smith invites us into his office in London where, as he explains, he continued to work as the building’s sole occupant during lockdown in London. Celebrating fifty years since he opened his first shop in Nottingham, UK - with a new book, Paul Smith, edited by Tony Chambers, available now from Phaidon - Smith explains how his business has survived past crises, shares the inspiration he finds in his own collection of art books and shows us the camera that first taught him ‘how to see.’


‘I’m a very positive person anyway’, Smith explains. His response to this year’s multiple challenges? ‘Let’s just get on with it.’


Follow the rest of the series - featuring Edmund de Waal, Chrystal Genesis, Tom Jeffreys, Russell Tovey, Zoé Whitley and others - until 17th October at Deutsche Bank.


The series will be available in full on in the coming weeks.