Details Announced for Frieze London and Frieze Masters 2024

The fairs return with redesigned spaces and artist-focused programming, including Studio under Sheena Wagstaff and Smoke curated by Pablo José Ramírez

in Frieze London & Frieze Masters , News | 27 JUN 24
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Frieze has revealed details of Frieze London and Frieze Masters 2024, with a bold new design for Frieze London and a new curatorial direction at Frieze Masters. Taking place concurrently from 9 – 13 October 2024 in The Regent’s Park, both fairs will put an emphasis on artists and discovery.

Frieze London will feature a ground-breaking new floorplan by design practice A Studio Between. The reconfigured layout and entrance give greater prominence to the fair’s curated sections, including Artist-to-Artist and this year’s themed section, Smoke. In addition, on entering the fair visitors will encounter a pair of stands, selected annually by the Frieze London committee, each showing an exceptional solo artist presentation. This initiative ensures that every year new voices benefit from increased visibility.

At Frieze Masters, an artist-centred approach will debut, with an expanded Studio section and a refined floorplan by Annabelle Selldorf to encourage visitors to draw connections between objects and works from different times and places. 

Zadie Xa  Knowledge Seeker, Soothsayer, Great Grandmother, 2024  Oil on linen  200 x 250 x 4 cm  Courtesy the artist and Thaddaeus Ropac
Zadie Xa, Knowledge Seeker, Soothsayer, Great Grandmother, 2024. Oil on linen, 200 x 250 x 4 cm. Courtesy the artist and Thaddaeus Ropac 

The Frieze London and Frieze Masters programmes will include special projects and activations, including the return of the Frieze London Artist Award and Frieze Masters Talks, alongside collaborations with key UK arts organisations and public institutions. Frieze Sculpture, curated by Fatoş Üstek for the second year, will run 18 September – October 2024 in The Regent’s Park’s English Gardens. 


Eva Langret (Director, Frieze London) said: ‘Visitors this year will find the fair reimagined, with solo presentations and emerging artists front and centre, in a demonstration of Frieze’s commitment to the most exciting art being made today. Our new layout also features more spots for conversation and exchange. These changes promise fresh experiences and new perspectives.’ 

Frieze London 2024 will feature more than 160 galleries from 43 countries. These include some of London’s defining spaces: Arcadia Missa, Carlos/Ishikawa, Sadie Coles HQ, Thomas Dane Gallery, Emalin, Stephen Friedman Gallery, Alison Jacques, Lisson Gallery, Kate MacGarry, Victoria Miro, Modern Art, Maureen Paley and White Cube. 

Leading international galleries at the fair include Gagosian, Goodman Gallery, Hauser & Wirth, Gallery Hyundai, Tina Kim Gallery, Lehmann Maupin, Pace Gallery, Perrotin, Almine Rech, Thaddaeus Ropac, Esther Schipper, Sprüth Magers and David Zwirner. 


After its 2023 debut, Artist-to-Artist returns as a cornerstone of the fair's artist-driven programme with six solo presentations, selected by world-renowned artists Hurvin Anderson, Lubaina Himid, Rashid Johnson, Glenn Ligon, Zineb Sedira and Yinka Shonibare 


This new themed section has been organized by Pablo José Ramírez (Curator, Hammer Museum, Los Angeles) and will present ceramic works that explore diasporic and indigenous histories. Smoke will bring together international artists to present ceramics as one of the most impactful aesthetic forms in contemporary art.  


With its newly prominent placement for 2024, Frieze’s long-standing section dedicated to the young gallery community will feature numerous new spaces that define London’s vibrant contemporary scene. Focus is presented in collaboration with Stone Island, whose bursaries further aid young galleries’ participation in the fair alongside Frieze’s existing support. 

Eva Gold  Open (amber), 2024  Resin, aluminium, fibreglass, fluorescent light   25 x 54.5 x 10 cm  Courtesy the artist and Rose Easton, London   Photo: Jack Elliot Edwards
Eva Gold, Open (amber), 2024. Resin, aluminium, fibreglass, fluorescent light. 25 x 54.5 x 10 cm. Courtesy the artist and Rose Easton, London. Photo: Jack Elliot Edwards 


Featuring limited-edition artworks created by leading international artists, Editions creates opportunities for new audiences to collect at affordable prices.  


With 130 galleries from 26 countries, Frieze Masters 2024 is led by Nathan Clements-Gillespie and sees a reimagined, artist-centred approach, including an expanded Studio section and a redefined floor plan to encourage creative connections across art history. 

The fair's new Creative Advisor, Sheena Wagstaff, said: ‘Our new curatorial direction acknowledges how artists visit Frieze Masters to satisfy their curiosity, rejuvenate their thinking and see how the work of their artist peers reflects the creative values of the past.’

Hours of Isabella d’Este, use of Rome. Manuscript in Latin, illuminated by Gherardo and Monte di Giovanni del Fora. Italy, Florence, c. 1490. 130 x 87 mm, 240 leaves, vellum, text complete. With 5 large historiated initials and borders, 4 full-page miniatures in full borders. Showing fol. 13v, Annunciation scene and fol. 14r, Nativity scene in a historiated initial D.  Courtesy of Dr. Jörn Günther Rare Books
Hours of Isabella d’Este, use of Rome. Manuscript in Latin, illuminated by Gherardo and Monte di Giovanni del Fora. Italy, Florence, c. 1490. 130 x 87 mm, 240 leaves, vellum, text complete. With 5 large historiated initials and borders, 4 full-page miniatures in full borders. Showing fol. 13v, Annunciation scene and fol. 14r, Nativity scene in a historiated initial D. 

Courtesy of Dr. Jörn Günther Rare Books 

The fair features major galleries including Galerie Chenel, Sam Fogg, Gagosian, Richard Green, Dr. Jörn Günther Rare Books, Johnny Van Haeften, Hauser & Wirth,Lehmann Maupin, Skarstedt and Axel Vervoordt, and leading Korean dealers Arario Gallery, Gana Art, Hakgojae Gallery and Johyun Gallery. 

This year sees a particularly strong contingent of experts in ancient Asian art, including Gisèle Croës s.a, Rasti Fine Art, Carlton Rochell Asian Art, Rossi & Rossi, Tenzing Asian Art and Thomsen Gallery

First-time participants for 2024 include Afridi (London), Bijl-Van Urk Masterpaintings (Alkmaar), Galatea (Salvador, São Paolo), Galerie Léage (Paris), Tilton Gallery (New York) and Trias Art Experts (Munich).


Studio, again curated by Sheena Wagstaff, invokes a place of making in which an artist’s sense of the historical past lights a spark of invention, which manifests as an object for the future. This year’s line-up includes Isabella Ducrot, Nathalie Du Pasquier, Shirazeh Houshiary and Doris Salcedo.

Nathalie Du Pasquier  Untitled, 2024  Oil on canvas  100 x 100 cm  Courtesy of the artist and Pace Gallery
Nathalie Du Pasquier, Untitled, 2024. Oil on canvas, 100 x 100 cm. Courtesy of the artist and Pace Gallery 


Led by Valerie Cassel Oliver, Spotlight features solo presentations by 20th-century artists, focusing on overlooked artists and lesser-known works by established figures, from the 1950s to the 1970s. Artists featured this year include Judy Chicago, Kulim KimBalraj KhannaDonald Locke, Nabil NahasNil Yalter and more. 


During Frieze Week in October, London will see a host of major institutional exhibitions, including Francis Bacon: Human Presence’ at the National Portrait Gallery; Lygia Clark and Sonia Boyce at Whitechapel Gallery; Michael Craig-Martin at the Royal Academy of Arts;Van Gogh: Poets and Lovers’ at the National Gallery; ‘Mike Kelley: Ghost and Spirit’ and Mire Lee’s Turbine Hall Commission at Tate Modern; Hew Locke at the British Museum and Haegue Yang: Leap Year’ at the Hayward Gallery.

Frieze London and Frieze Masters are supported by global lead partner Deutsche Bank for the 21st consecutive year, continuing a shared commitment to artistic excellence. This year, Deutsche Bank will showcase the work of Rene Matić, a multidisciplinary artist living and working in London whose practice spans film, sculpture and photography. 

Further Information

Frieze London and Frieze Masters, 9 – 13 October 2024, The Regent’s Park.

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Main image: Louise Giovanelli, Stricture, 2023. Oil on canvas, diptych, 240 x 340 cm | 94 1/2 x 133 7/8 in (total), 240 x 170 cm | 94 1/2 x 66 7/8 (each). Courtesy of the artist and GRIMM