Sampha Talks Performance and Inspirations at Frieze London

Watch the London musician as he prepares to bring a Frieze Music performance to the Collectors’ Dinner

in Collaborations , Frieze London , Videos | 20 OCT 25
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When it’s a more intimate setting,’ says musician Sampha of his performances, ‘I feel a bit more free, and that there’s a little bit more room to experiment or try something new.’

This video tracks the London-born musician at an after-hours Frieze London, as he prepares to perform a surprise set at the 2025 Collectors’ Dinner – taking the BMW-supported Frieze Music inside the fair for the first time.

As Sampha strolls around the now-empty fair, he talks about his admiration for artist Kerry James Marshall, to whom his collaborator Kahlil Joseph reintroduced him. Sampha takes inspiration from visual arts, including frieze magazine, when he’s writing music – always looking for new creative paths

‘One of the songs I’m gonna play is off my album Lahai – “Spirit 2.0” – but I’ve tried to change it a bit,’ he says, coming at the song ‘from a different angle’.

Something that Frieze London and Sampha share: a love of innovation.

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