Frieze Viewing Room London 2022 FAQs
Frieze Viewing Room London 2022 Edition is now open to all until Monday 17 October 2022, 6pm GMT.
Visitors to Frieze Viewing Room are able to preview or revisit all gallery presentations, search artworks by artist, price, date and more, chat with galleries, and explore immersive 3D rooms, before the fairs open to the public.
Frieze Viewing Room also debuted at Frieze New York 2022 a new partnership with Vortic, the leading virtual and augmented reality platform for the art world. Vortic used cutting-edge immersive technology to create virtual viewing spaces across the platform. Using this advanced rendering engine to accurately replicate paintings, sculptures, installations and video works, viewers were able to freely navigate each virtual gallery space in 3D.
What are the opening hours for Frieze Viewing Room?
The Viewing Room will open for invited VIP guests and members from 5 October at 11am and will open to the public at 11am on Friday 7 October.
When does Frieze Viewing Room close?
Frieze Viewing Room closes on Monday 17 October at 6pm GMT.
What is the waiting room?
The waiting room is a digital holding room. It will open soon for you to sign in and start planning your visit. You will be able to see the full exhibitor list and create your own personalized list of galleries to visit.
How are the galleries organized?
Each gallery has their own dedicated viewing room displaying artworks, alongside information on the works and artists. Viewing rooms, artworks and artists can be located through searching, filtering and sorting using the search icon from the top of any page.
Where do I find the price of the artworks?
The listing of prices is at the discretion of the gallery. However, all artworks have a price band in which they will appear when using 'Price' to filter artworks. The price of an artwork, if provided by the gallery, will be listed on each artwork's page.
What is the ‘Sign the Book’ feature?
The ‘Sign the Book’ feature informs a gallery that you have visited their viewing room and shares your registered email address with them, so that they can keep in touch with you.
What is the ‘Save’ feature?
The ‘save’ feature can be used for either viewing rooms or artworks. Saved viewing rooms and artworks appear in your account page, accessible from the menu at the top of every screen.
What does the ‘Visited’ badge on gallery thumbnails mean?
Once you have been to the viewing room of a gallery, a ‘Visited’ badge will appear on the gallery's thumbnail, so that you can easily keep track of which galleries you have visited or not seen yet.
How do I contact the gallery to make an inquiry about an artwork?
To make an inquiry about a specific artwork, navigate to the artwork’s page and select the ‘Get In Touch’ button. The options available to contact the gallery will then be presented. You can ‘inquire’, to generate an email to the gallery that will include your name and registered email address so that the gallery can reply to you directly. If the gallery is online, you will be able to contact them via our 'Live Chat' function on the gallery's page. If the gallery has provided a phone number by which they can be contacted, this will also be presented.
Is Frieze involved in the sales transaction?
Frieze is not involved in the sales transactions. Transactions happen directly between the gallery and the collector once they have been put in touch via the inquiry function.
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