Browse through key FAQs with the quick links below:
Important VIP Pass Information
What are the dates of the fair?
Frieze Seoul takes place from September 3 - 6, 2025
What are the fair opening hours?
Wednesday September 3 | VIP Preview
11:00 – 19:00
Thursday September 4
11:00 – 19:00
Friday September 5
11:00 – 19:00
Saturday September 6
11:00– 19:00
Please note that last admission is at 18:30. Latecomers will not be admitted into the Fair.
Where is the fair located?
Frieze Seoul will be held at COEX, in the Gangnam district in the heart of Seoul, and will run alongside Kiaf SEOUL, South Korea’s leading art fair. The fair will be held inside Hall C and D. Kiaf SEOUL will take place at Hall A, B and the Grand Ballroom. Click here for more information on how to get to the fair.
Is this year's fair map available?
The 2025 fair map will be available soon.
Are there parking spaces near the fair?
Paid-for parking options are available at a few locations around the venue. Please click here to view a range of parking spaces available around COEX.
How do I reserve my time slot to enter the Fair?
Please follow the link on your VIP invitation (under Your Fair Invitations section) in your dashboard/MY ACCOUNT to secure a booking for your entry time slot.
How do I download my digital invitation / digital VIP invitation?
Digital invitations will be available to access from your Frieze account dashboard. You can also access your invitation any time via the Frieze App, which can be downloaded here. Once it’s installed, simply log in with your credentials and click on the INVITATION section at the bottom of the screen to view your VIP invitation.
Please know that your VIP invitation is not transferrable.
How do I change or cancel my reservation time?
Once you have reserved your time to attend the fair, log into your Frieze account and select ‘Add guest / Change time’ under 'Your Fair Invitations' to go to the booking portal. Select ‘Change booking time’ and select 'Change' to select a new booking time. To cancel your reservation, select ‘Cancel’. All reservations are subject to availability.
The day or time I wish to attend is not available, is there a waitlist?
All entry time slot reservations are subject to availability, and we do not have a waitlist. We recommend checking regularly to see if your preferred time becomes available.
How do I request a return booking for another day?
Your VIP invitation will be valid for return visits throughout the duration of the fair. These do not need to be pre-booked.
How do I share my Guest Invitation?
Your VIP Invitation admits you and a guest to Frieze Seoul 2025. You will be able to share your guest pass once booking slots open.
Where can I find the VIP Program?
The VIP Program will launch later in July. When available it can be found in your Frieze account dashboard, under 'Your Fair Invitations' once you log in.
I have a Frieze Connect Membership related question
For more information about Frieze Connect Membership, which includes first vip access to the fair please visit here. If you have any further questions or are interested in applying, please contact the team at friezeconnect@frieze.com.
Accessibility
The fair is fully accessible to people with reduced mobility. For companions/carers tickets, please visit us on site to speak to one of our assistants.
Can I bring children?
If you are visiting the fair with children, please visit the VIP Desk upon your arrival. Children must be accompanied by an adult at all times.
Can I bring my pet to the fair?
There are strictly no pets allowed at the fairs, with the exception of assistance animals.
Who is the Director of the fair?
Patrick Lee is the Director of Frieze Seoul.
What is the focus of the fair?
Frieze Seoul largely focuses on contemporary art and will be supplemented by a Frieze Masters section dedicated to art from antiquity through to the 20th century. Focus Asia, the section of the fair dedicated to galleries aged 12 years or younger will feature 10 of the most groundbreaking emerging talent from the continent.
How big is the fair?
Frieze Seoul will bring together over 120 of the most influential art galleries from across Asia and beyond.
How are the galleries selected for the fair?
For Frieze Seoul 2025, galleries submitted an application form. Applications closed in November and the selection process was carried out in January. The selection is decided on by a committee of gallerists who participate in the fair; the fair Director chairs the meeting but does not vote.
Who is on the committee?
The Frieze Seoul 2025 Committee members are: Max Bossier, Lisson Gallery; Tina Kim, Tina Kim Gallery; Youngjoo Lee, Pace Gallery; Edouard Malingue, Kiang Malingue; Yuko Yamamoto, Anomaly; Charles Kim, Kukje Gallery.
The Frieze Seoul 2025 Focus Asia advisors are: Joselina Cruz (Museum of Contemporary Art and Design, Manila) and Hyejung Jang (Doosan Art Center, Seoul).
How can I stay up-to-date on the latest news on Frieze Seoul?
For updates on Frieze Seoul, follow @friezeofficial on Instagram and sign up to our newsletter.