Frieze Sculpture ‘Welcome to The Hop’ Open Call FAQs


What is the ‘Welcome to The Hop’ Open Call?  

The Hop (2023) is a large sculpture by artist Jyll Bradley presented by Pi Artworks, which will be included in this year’s edition of Frieze Sculpture, London’s largest free display of outdoor art, taking place from 20 September–29 October 2023 in The English Gardens of The Regent’s Park.  

The Hop is a sculpture which resembles an ancient plant growing structure – a hop garden – and a place. On selected Sundays throughout Frieze Sculpture, Bradley is inviting artists, creatives and community groups to present their work in The Hop. This may include (but is not limited to) performances, workshops, presentations, community gatherings and even picnics.  

Frieze London is currently welcoming proposals for individuals and groups to contribute to The Hop. If you would like to propose an event activation, please submit your proposal by filling out this form by 21 September.  

What criteria should I bear in mind for the proposal? 

Participants can choose to perform/present any creative or community practice they want. This could include a performance, a workshop, a gathering or even a picnic.  

Each participant will be allocated a 30-minute slot unless they specify that they need longer.

How long will the work be activated at the fair? 

Each ‘Welcome to The Hop’ Open Call session will run for 30 minutes from approximately 2pm–4pm on the following Sundays:  

24 September, 2023 

1 October, 2023 

8 October, 2023 


What is the schedule of the open call? 

Submissions will be accepted on a rolling basis and all accepted submissions will be informed by 21 September 2023. The exact schedule is to be agreed by Jyll Bradley, Fatos Ustek and Frieze.  

Who will own the work produced for The Hop and shown or performed at The Hop

Any work produced for the ‘Welcome to The Hop’ Open Call in the Frieze Sculpture display will remain the property of the participant of the proposed activation. 

What equipment and technical support will be available to those participating?

There will be no equipment or technical support available to those participating. Any required equipment should be brought to The Hop during the participant’s session.  

If you have further equipment needs please state this in your application. 

What is not allowed to be included in the ‘Welcome to The Hop’ Open Call?  

Due to Royal Parks restrictions barbecues, open fires and animals are prohibited. All activities are performed at the participants own risk.  



Who is part of the selection process? 

Proposals will be reviewed by the artist, Jyll Bradley, Frieze Sculpture curator Fatos Ustek and the Frieze team.  

Is the selection panel’s decision negotiable? 

All decisions are final. We are unable to enter correspondence with individuals regarding the outcome of their application. 

Will the list of successful proposals and artists be announced publicly? 

Yes. Our plan is to announce publicly who is included in the 'Welcome to The Hop' Open Call programme.



When does Frieze Sculpture open? 

Frieze Sculpture is open in Regent’s Park from 20 September–29 October. The Regent’s Park will close at 8pm in September, 7pm in early October (BST) and 5.30pm in late October (GMT). 

If I am successful, will my travel and per diem be covered? 

No, we expect all the participating to cover their own transport to and from London, to and from the park, food and per diem on the day. 

How can I get there? 

Frieze Sculpture is located in the south of The Regent’s Park, with the entrance off Park Square East. The postcode is NW1 4LE (Google Maps). 

Where can I find information about Frieze Sculpture 2023? 

More information

Who can I reach out to if I have further questions? 

Please write to


NO FEE TO ENTER. Void where prohibited. The odds of receiving a ‘Welcome to The Hop’ Open Call session will depend on the total number of applications received during the Submission Period. The ‘Welcome to The Hop’ Open Call (the ‘Event’) is open only to those aged 18+. The entry period ends: 6pm BST on Thursday 21 September. Subject to Terms and Conditions. 




You agree that you will perform your performance/presentation (the “Performance”) to the best of your skill and ability, promptly and punctually and in a proper and efficient manner in compliance with Frieze’s instructions (including without limitation any brief, tutor pack, applicable technical requirements, site rules and Event Venue regulations). 

You confirm that you are over 18 years of age.  

You consent to the filming, recording and/or streaming of your contribution to and participation in the Event (including your provision of the Performance). 

The ‘Welcome to The Hop’ Open Call is part of Jyll Bradley’s artwork, The Hop (2023), to which Jyll Bradley retains the copyright. 

You grant Frieze a non-exclusive, worldwide, royalty free licence to use, and to authorise others to use, your image, name and likeness for the purpose of promoting the Event or any other event operated by Frieze, and in any film/recording of the Event that is distributed. You grant Frieze  rights to use the film/recording of the Performance in any and all media and format now known or hereafter devised in perpetuity without further payment. You will, upon request, execute, acknowledge and deliver to Frieze any and all documents and do any other acts as Frieze may reasonably require to evidence, effectuate, protect or enforce all or any of Frieze’s rights hereunder.  

If either party is prevented from or interfered with in any manner whatsoever in fully performing its duties hereunder by any Event of Force Majeure, then both parties obligations shall be suspended as often as any such Event of Force Majeure occurs and, throughout such occurrences, each party’s non-performance will not be deemed a breach of this Terms and Conditions. If the Event cannot be held or is cancelled (either prior to or after commencement) due to an Event of Force Majeure (including COVID-19), Frieze shall be entitled to terminate these Terms and Conditions on written notice to you, and each party shall be relieved of its respective obligations hereunder. If Frieze confirms that the Event is postponed and rescheduled, and requires your services in relation to such rescheduled Event, then each party’s rights and obligations in relation to the Event shall apply in relation to such rescheduled Event.  “Event of Force Majeure” means any law, regulation or order, act of God, earthquake, heavy rain leading to flooding fire, disease, epidemic or pandemic (including without limitation H1N1 swine flu, H1N5 bird flu, coronavirus or other similar virus), accident, explosion, casualty, labour controversy (including but not limited to threatened or actual lockout, boycott or strike), government decision or decree or a decision by any other relevant authority, a period of national mourning or the demise of a member of the Royal Family such that it would require cancellation or postponement of the Event, riot, civil disturbance, war or armed conflict, terrorist act or threat of terrorism, delay of a common carrier; or any other event or events beyond the reasonable control of each party.  

You agree that you are self-employed and that Frieze has no obligations of an engager or employer (including without limitation any obligation to deduct withholding or other taxes or any social security, national insurance, disability insurance or other payments), and/or any obligation to make payments for holiday in lieu and you will indemnify Frieze on demand against any and all losses, demands, claims, costs, damages, expenses (including legal costs, expenses and VAT) and liabilities arising out of or in connection with the same. 

You agree to indemnify Frieze and its respective directors, officers, employees and agents against all and any liabilities, losses, damages, injuries, demands, actions, causes of action, suits, proceedings, judgments and expenses (including without limitation legal fees) resulting from (i) breach by you of any of the agreements, warranties and/or undertakings on your part contained in these Terms and Conditions; (ii) any act, omission or negligence of you in relation to your rights or obligations under these Terms and Conditions or otherwise; (iii) any claim made against Frieze for actual or alleged infringement of a third party's intellectual property rights arising out of, or in connection with, the Performance provided by you; (iv) any claim made against Frieze by a third party for death, personal injury or damage to property arising out of, or in connection with, the Performance provided by you, to the extent that the reason for the claim is attributable to your acts or omissions; and (v) any advertising or promotional material published by or on behalf of you in connection with the Event.  

Frieze shall not be responsible to you for any loss or damage to any property or for any personal injury, ailment or death suffered in connection with the Performance unless and to the extent caused by the negligence of Frieze. 

You acknowledge and agree that you, including any of your representatives, affiliates, agents, employees, contractors, and/or guests (the ‘Talent Parties’) may be exposed to COVID-19 or other communicable illnesses and diseases (collectively, the ‘Illnesses’) in connection with your participation at the Event, provision of the Performance, and related activities, which may lead to contraction of Illness(es) or becoming a carrier of Illness(es); (b) exposure to/contraction of such Illness(es) may result in severe and permanent damage to the Talent Parties, including, but not limited to, death, fever, weight loss, irreversible pulmonary, respiratory and/or neurological system damage, mental or emotional distress, temporary or permanent disability, loss of income, loss of employment, loss of financial or other opportunities, medical expenses (which may or may not be covered by insurance), cleaning expenses, mandatory self-quarantine, and other harms and lost opportunities, whether economic, reputational or otherwise (collectively, the ‘Harms’); (c) the Talent Parties’ actions in connection with the Event may contradict guidelines issued by the Center for Disease Control and/or other regulatory and self-regulatory organizations and governmental entities, resulting in exposure to/contraction of Illness(es) or Harm(s); (d) on behalf of itself and its employees, contractors, representatives and/or guests, that it/they are participating in the Event voluntarily and is/are fully aware of, and hereby assumes, the risk of exposure to the Illness(es) in connection with such attendant and the exceptional dangers and health risks associated therewith, including, but not limited to, the Harm(s); (e) you on behalf of yourself and your employees, contractors, representatives and/or guests, have knowingly evaluated and hereby accept and assume any and all risks, foreseen or unforeseen, associated with participating in the Event; and (f) that the foregoing is not an exhaustive list of the risks and dangers the Talent Parties may be exposed to as a result of such attendance, and you, on behalf of yourself and your employees, contractors, representatives and/or guests, voluntarily and freely accepts and assumes these and all other such risks and dangers you/they may encounter or be exposed to and understands and acknowledges that the waivers, releases and indemnities in this provision expressly apply to these risks and dangers (whether foreseen or unforeseen). In full knowledge and complete assumption of all of the risks, you on behalf of yourself and your employees, contractors, representatives and/or guests, and each of their respective related individuals or associated entities (collectively, the ‘Releasing Parties’), hereby irrevocably agrees that the Releasing Parties will not sue or claim against the Frieze for any injury, illness, damage, loss or harm to any Releasing Party or such Releasing Party’s property or Releasing Party’s death or disability, whether in connection with the Illness(es), Harm(s), or otherwise, resulting or arising out of or in any way related to preparation for, travel for, and/or attendance or participation in the Event.   

You shall not make any statement which could be construed as defamatory, disparaging of or derogatory to the Event and/or Frieze and you shall not commit any act or omission which might bring the Event and/or Frieze into public disrepute, contempt, scandal or ridicule or which might reflect negatively or unfavourably on the Event, and/or Frieze or any of its clients, partners or sponsors which for the avoidance of doubt, shall at all times include but not be limited to criminal activity or breach of any law, rule or regulation.  

Frieze is committed to processing information in accordance with the General Data Protection Regulation (GDPR). Personal data collected from this form will be securely held and used for administrative purposes to deliver the Event. Personal data will be held in accordance with i) the Data Protection Act 2018 and any successor UK legislation, as well as (ii) the United Kingdom General Data Protection Regulation ((EU) 2016/679) (‘UK GDPR’) for inter alia archiving purposes in the public interest and/or scientific or historical research purposes and that Article 17 (3) (d) UK GDPR shall apply accordingly.