in Frieze | 20 SEP 22

Frieze London and Masters VIP Visitor FAQs

in Frieze | 20 SEP 22

When and where is Frieze London and Frieze Masters 2022 taking place?

Frieze London and Masters takes place from 12- 16 October 2022, taking place at The Regent's Park, London.

What are the fair opening hours?



Please check your Digital VIP invitation for your access time.


11:00am – 1:00pm

General Audience:

1:00pm - 7:00pm 


11.00am – 7:00pm


11.00am – 7:00pm


11:00am - 6:00pm

Getting There

Frieze London is located in the south of The Regent’s Park, with the entrance off Park Square West. The postcode is NW1 4LL (Google Maps). Frieze Masters is approximately 15 minutes walk from Frieze London. 

Tube: Frieze London & Frieze Sculpture: 5 minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street stations are also close by.

Bus: 2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2.

Bike: Bike racks are provided within the park.

Car Parking: Public transport is very convenient for the fair and we recommend you use it where possible. However, if you drive to the fair, there are a limited number of Pay and Display parking spaces in the park.

COVID-19 Guidelines  

The UK Government has removed all COVID-19 guidelines within the UK and therefore no masks or proof of vaccination status or negative test results are required to enter the fair. As COVID-19 is still with us, we encourage visitors to take steps to reduce the risk of catching and spreading COVID-19 including optional steps such as wearing a face mask within the venue. Please note, Frieze reserves the right to modify these guidelines at any time.

How do I reserve my time slot to enter the Fair?

Please follow the link on your VIP invitation (under Your Fair Invitations section) in your dashboard/MY ACCOUNT to secure a booking for your entry time slot.

How do I download my digital invitation / digital VIP invitation?

Digital invitations will be available to access from your Frieze account dashboard. You can also access your invitation any time via the Frieze App, which can be downloaded here. Once it’s installed, simply log in with your credentials and click on the INVITATION section at the bottom of the screen to view your VIP invitation.

Please know that your VIP invitation is not transferrable.  

Where can I find the VIP Programme?

The VIP programme can be found in your Frieze account dashboard, under 'Your Fair Invitations' once you log in.

How do I share my Guest Invitation?

Your VIP Invitation admits you and a guest to Frieze London 2022. Please click on your invitation (in Your Fair Invitations Section) and it will expand to reveal the option to share your guest invitation. 

Please note, if you have already shared your guest invitation, re-allocating your guest invitation to someone else will invalidate an existing guest invitation. The existing guest invitation holder will receive an email confirming the invitation is no longer valid.

How do I change or cancel my reservation time?

Log into your Frieze account and select ‘Add guest / Change time’ under 'Your Fair Invitations' to go to the booking portal. Select ‘Change booking time’ and select 'Change' to select a new booking time. To cancel your reservation, select ‘Cancel’. All reservations are subject to availability.

The day or time I wish to attend is not available, is there a waitlist?

All entry time slot reservations are subject to availability, and we do not have a waitlist. We recommend checking regularly to see if your preferred time becomes available. 

How do I request a return booking for another day?

Your VIP invitation will be valid for return visits, and these do not need to be pre-booked.  

Can I bring children?

If you are visiting the fair with children, please visit the VIP Desk upon your arrival. Children must be accompanied by an adult at all times.

I have a Frieze 91 Membership related question

For more information about Frieze 91 Membership, which includes first vip access to the fair please visit here. If you have any further questions or are interested in applying, please contact the team at


The fair is fully accessible to people with reduced mobility. Please visit the VIP Desk upon your arrival if you need further assistance.

Bag Size & Policy 

We strongly request that you do not bring large bags to the fairs. Large bags (including, but not limited to, suitcases, backpacks, folding bicycles, scooters) or any large items bigger than 11 x 15 x 5 inches are not permitted inside the fairs. Use of the bag drop situated outside of the fairs, will incur a £5 charge per item and proceeds will be donated to ClientEarth, one of our selected planet-repair charity partner.

Strollers and buggies are allowed into the fair.

Cloakroom Policy 

Space for coats and umbrellas in the cloakroom is very limited, and offered on a first-come, first-served basis. Coats and umbrellas can be checked free of charge, but we encourage a small £2 donation per item, with proceeds donated to ClientEarth, one of our selected planet-repair charity partner. To avoid disappointment, we strongly recommend you bring minimal personal belongings to the fair.

Please also see our General Visitor Information here.