Vote for Your Favourite Environmental Initiative at Frieze London and Frieze Masters 2023

This year's London fairs are raising awareness and funds for vital green initiatives, and you can get involved by voting for your chosen cause via Pinwheel

in Frieze London & Frieze Masters , News | 26 SEP 23

Frieze continues its active support of global green projects at Frieze London and Frieze Masters this October. Via the eco fundraising platform Pinwheel, visitors to the fairs and users of are being asked to vote for the organizations they would like to see championed and to donate themselves. Frieze pledges to match-fund all contributions. 

Cast your vote below for one of the three projects shortlisted for this year's fairs:

Capturing carbon with Project Seagrass

Seagrass is a wonder plant. Not only does it capture carbon up to 35 times faster than tropical rainforests, but it also produces oxygen, stabilises coastlines, improves water quality and increases ocean diversity. Yet the UK has lost more than 90% of its seagrass in the last century and it is estimated that it loses a further football field’s worth every 30 minutes. Devoted to the conservation and restoration of this extraordinary plant, Project Seagrass works across ten countries with more than 3000 volunteers to replace lost seagrass meadows. More than one million seagrass seeds have already been planted.

Project Seagrass
Project Seagrass works to restore lost seagrass meadows

Delivering safe, non-toxic lighting to Sub-Saharan Africa with SolarAid

Nearly 600 million people in sub-Saharan Africa do not have access to electricity. This means that when the sun goes down, work and study must end. The only other option is to light kerosene lamps and paraffin candles, which emit toxic fumes into their lungs and the earth’s atmosphere. SolarAid is changing this, working to deliver clean, safe and affordable solar lights to rural communities across sub-Saharan Africa. By selling rather than donating these solar lights, this social enterprise ensures that all users have customer rights if the products are faulty and trains members of the community as solar entrepreneurs and educators.

SolarAid enables study to continue after the sun has set

Conserving biodiversity in the Eastern Andes with Art to Acres

The foothills of the Eastern Andes in Ecuador is home to The Mountain Tapir, Spectacled Bear, Bush Dog, Mountain Paca and Stumped Tailed Porcupine. These 53,375 acres of old-growth forest constitute a key biodiverse landscape that is under threat. In collaboration with Art to Acres, the funds raised will support local communities in conserving the lands on which they have historically lived and provide a clean drinking water source. This locally led conservation process has far-reaching consequences for our global health and climate.

Art to Acres
The old-growth forest of the Eastern Andes


Vote for your favourite green initiative from this shortlist.

Together, Frieze and Pinwheel link up artists, audiences and organizations across the non-profit and private sectors to support projects that help the environment. Find out more about Pinwheel on its website.

Further Information

Frieze London and Frieze Masters take place concurrently from 11-15 October 2023 in The Regent’s Park, London.

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Early-bird tickets to the fairs are now sold out. Limited full-price tickets have just been released. Don’t miss out, book yours now.


Main Image: Project Seagrass