Galleries & Institutions


Kukje Gallery 국제갤러리

54, Samcheong-ro, Jongno-gu


Gallery Hyundai 갤러리현대

14, Samcheong-ro, Jongno-gu


Hakgojae Gallery 학고재 갤러리

50, Samcheong-ro, Jongno-gu


PKM Gallery PKM 갤러리

40, Samcheong-ro 7-gil, Jongno-gu


Art Sonje Center 아트선재센터

87, Yulgok-ro 3-gil, Jongno-gu


Seoul Museum of Craft Art 서울공예박물관

4, Yulgok-ro 3-gil, Jongno-gu


Arario Gallery 아라리오 갤러리

85, Yulgok-ro, Jongno-gu

Barakat Contemporary 바라캇 컨템포러리

58-4, Samcheong-ro, Jongno-gu

Gallery Shilla 갤러리 신라

111, Samcheong-ro, Jongno-gu

Baik Art 백아트

74-13, Yulgok-ro 3-gil, Jongno-gu



Bukchon Hanok Village 북촌 한옥마을

Surrounded by Gyeongbokgung Palace and Changdeokgung Palace, this village is home to hundreds of hanoks (traditional Korean house) that date back to the Joseon dynasty (1392-1897). The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants, and teahouses.


Changdeokgung Palace 창덕궁

The palace was built as the second royal villa following the construction of Gyeongbokgung Palace in 1405, and is the most well-preserved of the five remaining royal Joseon palaces. Changdeokgung was designated as a UNESCO World Heritage site in 1997.

Restaurants & Bars



Warm pork and rice soup
Michelin Guide Seoul 2024 | Bib Gourmand
10 Bukchon-ro 5-gil, Jongno-gu


Hwangsaengga Kalguksu 황생가 칼국수

Freshly made dumplings and kalguksu noodles in rich ox bone broth
Michelin Guide Seoul 2024 | Bib Gourmand
78 Bukchon-ro 5-gil, Jongno-gu


Mångata 만가타

Scandinavian fine dining in a Hanok
40-5, Samcheong-ro 2-gil, Jongno-gu

thanks oat

Thanks Oat 땡스오트

Yogurt and granola bowls
21-10, Bukchon-ro, Jongno-gu


Kyubangdogam House 규방도감집

Authentic Korean hanok dining
24-4, Bukchon-ro 1-gil, Jongno-gu


On6.5 온6.5

Korean tapas bar specializing in kimchi
28, Bukchon-ro 1-gil, Jongno-gu


Kkangtong Mandu 깡통만두

Dumpling soup and kalguksu
5-6 Bukchon-ro 2-gil, Jongno-gu


Onmigwan 온미관 안국

Korean beef stew
5-4 Bukchon-ro 2-gil, Jongno-gu


Doma Yuzu Ramen 도마유즈라멘

Japanese ramen
14 Bukchon-ro 2-gil, Jongno-gu


Dansang 단상

Korean and French dining and wine bar
11 Bukchon-ro 2-gil, Jongno-gu

ido gomtanhg

Ido Gomtang 이도곰탕

Clear beef bone broth soup
33-8, Gyedong-gil, Jongno-gu


Mongjungheon 몽중헌 안국

Dimsum and Chinese
1-22 Bukchon-ro, Jongno-gu


Jinjak Kakki 진작 카키

Japanese fusion dining
38, Changdeokgung 1-gil, Jongno-gu


Gaga 가가

Hanok wine bar
5 Gyedong-gil, Jongno-gu


Uncorked 언코르크드

Italian wine bar
55, Yulgok-ro, Jongno-gu



Tongin Market

Tongin Market 통인시장

Dates back to 1941 as a public market set up for Japanese residents during the Japanese occupation. Now, Tongin Market consists of around 75 stores that are mostly restaurants and grocery stores, with some selling clothing and shoes.
18 Jahamun-ro 15-gil, Jongno-gu

Cheongwadae 청와대

Cheongwadea, also known as the Blue House in English due to its distinctive blue tiles, is a public park that formerly served as the presidential residence and the diplomatic reception halls of South Korea since 1948. Within its boundary are spaces dedicated to the president’s official duties, including the president’s office and a reception area for foreign guests, and the private quarters of Korea’s First Family. Since being open to the public in Mayh 2022, Cheongwadae ahas become a must-visit tourist spot in Seoul.
1 Cheong Wa Dae-ro, Jongno-gu

Restaurants & Bars


Onjium 온지음

Traditional Korean cuisine
Michelin Guide Seoul 2024 | 1 Michelin Star
Asia 50 Best Restaurants 2024

4F, 49 Hyoja-ro, Jongno-gu


Horapa 호라파

Korea’s novel take on Thai cuisine
Michelin Guide Seoul 2024 | Bib Gourmand
2F, 37-1 Jahamun-ro, Jongno-gu


Jalppajin Memil 잘빠진메밀 서촌 본점

Buckwheat noodles and boiled pork slices
4 Jahamun-ro 11-gil, Jongno-gu


Kochibi 고치비

Fusion Italian with ingredients from Jeju Island
38 Pirundae-ro, Jongno-gu


Dochwi Hanok Restaurant 도취 하녹식당

Korean course dining
12, Sajik-ro 9ga-gil, Jongno-gu

bar cham

Bar Cham 바참

Cocktails based on Korean spirits
34, Jahamun-ro 7-gil, Jongno-gu



Galleries & Institutions


Jason Haam 제이슨함

73, Seongbuk-ro 31-gil, Seongbuk-gu


Korean Furniture Museum 한국가구박물관

Unique museum that focuses only on traditional wooden furniture, boasting a collection of more than 2,500 pieces of traditional Korean furniture. The pieces are displayed in ten beautiful hanoks (traditional Korean house) to show visitors how these pieces would have been used in daily life. Reservation required.
121, Daesagwan-ro, Seongbuk-gu




Gwanghwamun Gate 광화문

Originally built in 1395, the gate is the southern and main gate of Gyeongbokgung Palace. After going through several damages and restorations under the Japanese administration and the Korean War (1950-1953), Gwanghwamun Gate was fully restored to its original form in 2010.
12, Hyoja-ro, Jongno-gu


Gyeongbokgung 경복궁

Built in 1395, the palace was the first and largest of the royal palaces built during the Joseon Dynasty. After efforts to rebuild and restore the buildings that were destroyed during the Japanese occupation, Gyeongbokgung palace is commonly known as the most beautiful of all five palaces.
161, Sajik-ro, Jongno-gu


National Folk Museum of Korea 국립민속박물관

Located inside Gyeongbokgung Palace, the museum presents historical artifacts that were used int he daily lives of Korean people in the past. Through the displays, visitors can learn about the domestica and agricultural lifestyles, as well as Korea's cultural beliefs.
37, Samcheong-ro, Jongno-gu


National Museum of Korean Contemporary History 대한민국역사박물관

Houses exhibitions that span modern Korean history, from he first opening of Korea to outsiders in the late 19th century, to today. Opened in 2012, the museum is the country's first national museum of contemporary history.
198, Sejong-daero, Jongno-gu


Seoul Museum of History 서울역사박물관

Opened in 2002 within the Gyeongguigung Palace site, the three story building covers all of Seoul's history and culture from the prehistoric era to modern times, focusing especially on the Joseon era.
55, Saemunan-ro, Jongno-gu


Cheonggyecheon Stream 청계천

Cheonggyecheon Stream is an 11 km-long stream that runs through downtown Seoul. Created as part of an urban renewal project, it is a restoration of the stream that was once there during the Joseon Dynasty (1392-1910). The stream starts from Cheonggye Plaza, a popular cultural arts venue, and passes under a total of 22 bridges before flowing into the Han River, with many attractions along the way.
37, Mugyo-ro, Jongno-gu

Gwanghwamun Square광화문광장

Reopened in August 2022 after renovation, Sejong-ro is the main street of Seoul with 600 years of history, rich with historical and cultural experiences. The square features statues honoring two of Korea’s most iconif figures, King Sejong the Great and Admiral Yi Sun-sin.
172 Sejong-daero, Jongno-gu




Ikseon-dong Hanok Village 익선동한옥거리

First established in the 1920s, this village offers a unique mix of modern and traditional elements. Traveling through narrow alleyways, visitors can discover hanoks (traditional Korean house) that have been beautifully rehabilitated and turned to cafes, restaurants and boutiques.

cultural street

Insa-dong Cultural Street 인사동문화의거리

An area with old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side, offering galleries, traditional restaurants, teahouses and cafes.


Jogyesa Temple 조계사

The temple is the centre of Korean Buddhism, working as the main temple as well as the district head temple of the Jogye order in Seoul. It was built in the late 14th century and was rebuilt in 1910 after being completely destroyed in a fire.
55, Ujeongguk-ro, Jongno-gu

Restaurants & Bars


Gaeseong Mandu Koong 개성만두 궁

Gaeseong-style dumplings
Michelin Guide Seoul 2024 | Bib Gourmand
11-3 Insadong 10-gil, Jongno-gu


Balwoo Gongyang 발우공양

Korean Buddhist temple cuisine, vegetarian
71 Gyeonji-dong, Jongno-gu


Eumeum 음음

Casual wine bar
17, Insadong 8-gil, Jongno-gu

lower bloosom

A Flower Blossom on the Rice 꽃밥에 피다

Home-cooked fare with organic ingredients
Michelin Guide Seoul 2024 | Bib Gourmand
3-6 Insadong 16-gil, Jongno-gu


Imun Seolnongtang 이문설렁탕

Ox bone soup with sliced beef and soft wheat noodles
First eatery in Korea to officially register for a restaurant license when it opened in 1904
38-13 Ujeongguk-ro, Jongno-gu

chang ikseon

Changhwadang Ikseon 창화당 익선점

Retro mandu (dumpling) eatery
23 Supyo-ro 28-gil, Jongno-gu


Ikseon Dimibang 익선디미방

Korean fusion bistro
30, Donhwamun-ro 11na-gil, Jongno-gu




Dongdaemun Design Plaza (DDP)

Designed by Zaha Hadid, this silver-grey spaceship crash-landed in central Seoul in 2014. A massive multi-cultural complex, the Dongdaemun Design Plaza hosts exhibitions, fashion shows and more.
281, Eulji-ro, Jung-gu

Dongdaemun market

Dongdaemun Market 동대문시장

One of Korea's largest wholesale and retail shopping districts packed with around 26 shopping malls and 30,000 specialty shops. Visitors can find everything from textiles, clothes, shoes and jewellery, to leather goods, toys and electronics.
12 Jong-ro 36-gil, Jongno-gu

Dongmyo Flea Market

Dongmyo Flea Market 동묘 벼룩시장

One of the most popular flea markets in Seoul frequented by visitors of all ages who like to shop for vintage goods. Embodying the atmosphere of Seoul in the 1960s and 70s, this market houses everything from antiques and vintage accessories to old cameras and trendy vintage clothes.
102-8 Sungin-dong, Jongno-gu

Gwangjang Market

Gwangjang Market 광장시장

Dating back to 1905, Gwangjang Market is the first permanent street market in Korea. While it houses an extensive selection of textiles, it is mostly visited for its food market. The ground floor has hundred of food stalls and restaurants where visitors can enjoy authentic Korean dishes.
2-1 Yeji-dong, Jongno-gu


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