FAQs | Frieze Masters

When is Frieze Masters 2021?
Coinciding with Frieze LondonFrieze Masters is open to the public from 14-17 October, 2021. The invitation-only preview day will be held on Wednesday 13 October.

How do I get a ticket for the fair?
In order to ensure the best experience for all visitors, tickets are limited and only available online in advance. You can buy your tickets in advance to save money and guarantee entry, particularly at the weekend. Early bird tickets will be released end of August. Tickets will not be available at the door.

What is the relationship between Frieze Masters and Frieze London?
Frieze Masters coincides with and is within walking distance of Frieze London in The Regent’s Park. Frieze London is one of the only fairs to focus only on contemporary art whilst Frieze Masters gives a unique view on the relationship between old and new art. Frieze Masters shows work made before the year 2000 whereas Frieze London presents work created mainly post-2000. Victoria Siddall is the Director of Frieze Masters and Frieze London, with artistic direction from Nathan Clements-Gillespie for Frieze Masters and with artistic direction from Eva Langret for Frieze London.

How many people attend the fair and who are they?
Each year, we have over 60,000 visitors to Frieze Masters and Frieze London combined. These visitors include those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.

Can I purchase a combined ticket for Frieze London and Frieze Masters?
A limited number of combined tickets for Frieze London and Frieze Masters are released each year. Early bird combined tickets will be released end of August.

What makes Frieze Masters different from other art fairs?
Frieze Masters offers a unique contemporary perspective on historical art, from collectible objects to significant masterpieces. The fair takes place in an elegant, contemporary environment designed by Annabelle Selldorf, benefiting from natural light and avoiding the atmosphere of a trade show. World-leading independent curators advise on feature sections for 20th-century art and focussed presentations of historical art and objects. The relationship between historical art and contemporary practice is further explored through the acclaimed Frieze Masters Talks programme, which was curated in 2020 by Nicholas Cullinan (National Portrait Gallery, London). 

Who are the Frieze Masters architects?
Annabelle Selldorf is the designer for Frieze Masters. In 2012, she introduced a contemporary, elegant environment in which ancient and modern art can be shown side by side. Selldorf Architects has a reputation for meeting the specific demands of art-related projects, having designed not only galleries and museums but also art foundations and collectors’ homes.

How are the galleries selected for the fair?
The selection is made by a Committee of gallerists who participate in the fair; the fair directors chair the meeting but do not vote.

Who is on the Frieze Masters selection committee?
Gisèle Croës, Gisèle Croës Gallery, Brussels
Sam Fogg, London
Alma Luxembourg, Luxembourg + Co., London, New York
Nick Maclean, Eykyn Maclean, London
Johnny Van Haeften, London
Iwan Wirth, Hauser & Wirth, London

What are the different gallery sections of Frieze Masters?
There are two sections at Frieze Masters, the main gallery section and Spotlight.

What is the main section?
Exhibitors in the main section are commercial galleries of any age, showing work ranging from ancient and ethnographic art through to Old Masters and art of the 20th Century. 

What is Spotlight?
Spotlight is a section dedicated to rare solo presentations by artists working in the 20th century. Revealing foundational moments in art through pioneering figures from across the world, Spotlight features positions beyond the Western tradition, surveys of under-recognized artists and rarely seen work by iconic figures of the avant-garde. Laura Hoptman (Executive Director, Drawing Center) is the Spotlight advisor for Frieze Masters 2021. Previous curators include Toby Kamps (Director of External Projects, White Cube), Clara M Kim (Daskalopoulos Senior Curator, International Art, Africa, Asia & Middle East, Tate Modern, London) and Adriano Pedrosa (Director, MASP, São Paulo).

What is Frieze Masters Talks?
Frieze Masters Talks provides a platform for leading artists, museum curators, writers and critics to discuss the history of art and its continuing significance in contemporary practice. Talks are hosted in the auditorium and are free for visitors to attend. Seats can be reserved from 11am on the day of each talk at the auditorium.

What is Frieze Sculpture?
Frieze Sculpture is located in The Regent’s Park’s English Gardens at the south end of The Broadwalk, connecting Frieze London and Frieze Masters. Clare Lilley, Director of Programme at Yorkshire Sculpture Park, will again select and place the works in Frieze Sculpture 2021. Frieze Sculpture will open in September and enjoy a two-month display until the end of October.

Can I bring a bag into the fair? Is there a cloakroom?
Enhanced security measures are currently in place. We strongly request that you do not bring large bags to the fair. All backpacks, suitcases and large items (bigger than a laptop bag) are not permitted inside the fair. Use of the bag drop, situated outside the fair, will incur a £5 charge per item and proceeds will be donated to a charity. Coats and umbrellas can be checked free of charge.

Does Frieze produce any publications to accompany the fair?
Frieze produces Frieze Masters Magazine, an annual publication that looks at historical art through a contemporary lens, reflecting the diverse range of work included in the fair. Frieze Masters Magazine opens with short articles on topical issues such as new museums, conservation and art at the intersection of art and film. The magazine is edited by Jennifer Higgie, co-editor of frieze magazine and the art direction is undertaken by David Lane. The magazine also includes full details of all participating galleries in the fair. Published alongside Frieze Masters Magazine, Frieze Week is a feature-led publication introduced in 2015, that celebrates the richness of the fairs, as well as the simultaneous surge of cultural events that take place across the city. It is a free publication.

How do I get to the fair?
Frieze Masters is located at the north-east corner of The Regent’s Park, near the London Zoo. The postcode is NW1 4HA. See the location here. Frieze London is approximately 15 minutes walk from Frieze Masters.

Download the Hailo app or the Uber app to your iPhone or iPad to order a cab: www.hailocab.com / www.uber.com. Public transport is very convenient for the fair and we recommend you use it where possible. However, if you drive to the fair, there are a limited number of Pay and Display parking spaces in the park. 

Frieze Masters is outside the central London congestion charging zone. For further information about the boundaries of the zone and how it may affect your journey, please visit cclondon.com or call +44 (0)343 222 2222. Bus coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

If I cannot get to Gloucester Green is there any part of the fair that I can still enjoy?
Visit frieze.com which offers fair articles and videos. Frieze Masters Magazine will be available from mid-September and can be ordered online. For updates on Frieze Masters 2021, follow @friezeartfair on Twitter and Instagram, become a fan on Facebook and sign up to the Frieze newsletter via the link below.