Critic's Guide: Zurich
Pamela Rosenkranz has been busy since she her immersive block-colour installations filled the Swiss Pavilion at the Venice Biennale in 2015. Her contribution to the ‘Slight Agitation’ series at Milan’s Fondazione Prada last year was an immense heap of sand that occupied a green-lit gallery, scented with a synthetic pheromone that might attract or repulse viewers – proof of her ongoing engagement with the operation of perception and sensation, starting at a cellular and molecular level. We humans are products of our biological evolution, and in a cultural context this ultimately informs questions of art and taste, Rosenkranz’s thinking goes. The intriguing narratives Rosenkranz uncovers in her research, scientific and philosophical, become all the more interesting when related to the corporations that have, within a short time, voraciously occupied huge arenas of daily life. For the exhibition ‘Amazon Spirits’ Rosenkranz taps the well-tuned mythology of the behemoth Amazon, contrasting how it conveys its foundation story, its evolving branding and the ‘real’ geographic references behind that, just as the company sets its sights on space. Expect sculptures with neon and paintings in worm blood parsing the symbolic and catalytic properties of colour, light and form.
- Aoife Ronsenmeyer
Read the full Critic's Guide to Zurich here.