Introducing Frieze Insider – a new way to tap into the energy and creativity of Frieze Week in Seoul, with curated access to the fair and a dynamic calendar of events around the city.

Designed for both curious newcomers and seasoned enthusiasts, this tailored experience offers an insider’s itinerary featuring special events, guided fair tours, and premium moments – all crafted to deepen your connection to the art world and fellow collectors.

Availability is limited, so don’t miss the chance to experience Frieze Seoul like never before.

• Choose Frieze Insider, fill in your details, and complete the checkout process.
• Once you’ve received confirmation of your purchase, you will receive an email inviting you to select the Frieze Week events you would like to attend.
• You can sign in to your dashboard to begin exploring Frieze. From your dashboard, you’ll also be able to book your ticket entry slot.
• We will be in touch closer to the fair with your week’s programme and confirmation of your selected events.
• Enjoyed the experience? If you loved Frieze Insider, consider upgrading to Frieze Connect — our membership programme that offers you and a guest premier access to Frieze fairs and a global calendar of monthly events. To upgrade, please contact us at friezeconnect@frieze.com.