in Collaborations , Videos | 19 OCT 21
In Collaboration with BMW
In Collaboration with BMW

Celebrating Five Years of Innovation with BMW Open Work

Curator Attilia Fattori Franchini and others reflect on the pioneering collaboration, which has seen a diverse range of commissions, including this year's installation by Madeline Hollander

in Collaborations , Videos | 19 OCT 21
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For BMW Open Work at Frieze London 2021, American artist Madeline Hollander presents ‘Sunrise/Sunset’, an installation composed of recycled LED headlights from the BMW Group Recycling and Dismantling Centre, which are programmed to form a networked map choreographed by the sunsets and sunrises across the globe. 

As Hedwig Solis Weinstein, BMW’s Head of Brand Cooperations, explains in this video, every Open Work commission is the product of a dialogue between artists and BMW experts. In his case, Hollander worked with  BMW’s sustainability department and investigated the automatic adaptive system of BMW headlights to produce her work - though as BMW Open Work curator Attilia Fattori Franchini explains, each artist has followed a different path in their response to BMW expertise: from exploring intellectual property to customisation.

 2021 marks the fifth year of the BMW Open Work collaboration, while BMW celebrates 50 years of cultural engagement.

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