Frieze Projects: Ozzie Juarez, ‘Pásale! Pásale! Todo Barato!’
Ozzie Juarez, Pásale! Pásale! Todo Barato!, 2025.
Acrylic, emulsion vinyl, wood, lock, metal gate, breeze blocks, cement, iron fence, iron door, stucco, plants, found objects and ready-made sculptures.
Location: 4
About the Project
This year’s projects take visitors on a reflective journey through the city’s neighborhoods and histories, beginning with Ozzie Juarez, a multidisciplinary artist and founder of TLALOC Studios. Drawing from his roots in South Central Los Angeles, Juarez will recreate murals, architectural fragments and live performances from his neighborhood, constructing a portal into his personal experience and exploring how cultural identity is often overlooked amid rapid urban change. Juarez’s work is a vibrant celebration of communal life, infused with the spirit of swap meets and tianguis (open-air markets).
About the Artist
Ozzie Juarez (b. 1991, Compton, CA) is a multidisciplinary artist who uses the realms of painting and sculpture to honor and revitalize ancient and recent cultural artifacts, languages, and histories. Inspired by the techniques, collaborations, ambitions, and ephemeral qualities of unsanctioned public art, Juarez incorporates excerpts of paintings he observes across the LA landscape into his own work. His ongoing interest in the construction of shared experiences and identities can be equally attributed to time spent as a scenic painter specializing in physical simulation at Disneyland. The omnipresence of American cartoon culture—with its roots in racial stereotypes and its exoticization of global cultures—weaves itself effortlessly into Juarez’s motifs.
Juarez earned his BFA from the University of California Berkeley. His work has been exhibited in Los Angeles, San Francisco,New York City, Oakland, Miami, Mexico City, Madrid, Berlin, England,Paris and has been featured in publications including Los Angeles Times, Hyperallergic, Juxtapoz magazine, Artillery Magazine, Purple Magazine, Yahoo News, LAist, BBC News and El Economista… Juarez is the founder of TLALOC studios, an artist-run community gallery and studio building in the South Central neighborhood of Los Angeles.
The swap meet opens daily from 12–2PM and 4–6PM (while supplies last)
Further Information
Frieze Los Angeles, 20 – 23 February 2025, Santa Monica Airport.
Frieze is proud to support the LA Arts Community Fire Fund, led by the J. Paul Getty Trust. In addition to Frieze’s contribution, 10% of the value of all newly purchased tickets is also being donated to the fund.
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Frieze Los Angeles is supported by global lead partner Deutsche Bank, continuing its legacy of celebrating artistic excellence on an international scale.
Main Image: Ozzie Juarez, Pásale! Pásale! Todo Barato!, 2025. Courtesy: the artist. Photo: Charles White
